Lo 4 To understand how marketers can advance societys interest via such parties as
advocating social benefits, cause-related marketing and green marketing
Advocating Socially Beneficial Causes
The primary objective of many not for pr
Name: Klaasie-ann Pitt- Johnson
Student ID: 3512477
Chapter 20 - Margin of Safety
Margin of safety is the motto governing Benjamin Grahams investment policy. It is the thread
that runs through all the investment policy. Graham called margin of safety the
Week 2- A. Glean
To avoid being left behind, one has to be
environmentally aware! One must engage in
scanning, monitoring and obtaining
competitive intelligence in order to dev
Week 1- A. Glean
It consists of the competitive moves and
business approaches that managers are
employing to compete successfully, improve
performance and grow the business
What is our present situation?
Meeting Changes and
1. To Understand What Consumer Behavior is and the
Different Types of Consumers.
2. To Understand the Relationship Between Consumer
Behavior and the Marketing Concept, the S
THE TEACHINGS OF WARREN BUFFETT: THE SUPER
INVESTORS OF GRAHAM-AND-DODDSVILE
In the third of our series on the teachings of Warren Buffett, we look at his examination of a
number of super inventors who followed and implemented the principles taught by Ben
ADM 4325 - CONSUMER
Mr. Kurtis Rudd
Fresh Start Limited
This Consumer Behavior Audit was conducted by a group of seven students from the ROYTEC
UWI School of Business and Applied Studies.
The family started the business in 1994 with 3 persons
and $3,000.00 in capital, 17 years later the company
has grown to a staff of 25 employees.
The first 2 product lines introduced:-Caribbean Fruit Ice
-Fresh Start Cordials
New ready to
TABLE OF CONTENTS
Part 1: Introduction
Who founded the company and what is the current status of the company?
Describe the product or service in terms of its features and benefits?
Has the product or service gone through any modifications?
TABLE OF CONTENTS
Page 1 of 15
Every day consumers have to make choices about how they can spend their limited funds to
ensure that they can have maximum satisfaction of their needs and wants. These choices are a
necessary part of the li