Name: _ Date: _ 1. "Discretionary income:" A) is a family's income AFTER taxes. B) is a measure of a family's total purchasing power. C) is the amount of income spent on durable goods. D) is a family's income AFTER paying taxes and paying for necessities.
Name: _ Date: _ 1. When setting objectives for the whole firm, TOP MANAGEMENT should: A) involve the marketing manager in the objective setting process. B) set objectives that focus on the highest possible immediate profit potential. C) stick to general o
Name: _ Date: _ 1. Customer satisfaction is the extent to which a firm fulfills a consumer's: needs. desires. expectations. only A and B above. all of the above. 2. According to the text: A) B) C) D) E) marketing is a more important economic activity than
Name: _ Date: _ 1. "Marketing strategy planning" means: A) B) C) D) E) finding attractive opportunities and developing profitable marketing strategies. finding attractive opportunities and selecting a target market. selecting an attractive target market.
Name: _ Date: _ 1. A market consists of: A) a group of potential customers with similar needs who are willing to exchange something of value. B) various kinds of products with similar characteristics. C) sellers offering substitute ways of satisfying need