Chapter 18 Creating Competitive Advantage
Nike has built the swoosh into 1 of the worlds best-known brand symbols,
signifying the very close bond b/n customers & the Nike brand
Nike gives consumers more than just good athletic gear it markets a way of
99 Mind Mapping Resources, Tools, and Tips
Published on Monday August 20th, 2007
So, there you are staring at that black sheet of paper again. Or perhaps it's a black Word document on your
Assignment #4: EQ-i Development Plan
This assignment revolves around the results of the EQi test taken during Week 4 of our course. It
consists of 2 parts (outlined below).
1. Due Date: Week 13 specific date to be assigned by your profe
APA Style 6th Edition
References and Citations
The Learning Centre, Student Academic Success Services
Fanshawe College, London ON
Times New Roman font size 12
Double-spaced (on 8.5 X 11 inch paper)
Margins: 1 inch on all sides (or 2.5 cm)
Beginning with t
:r Asse rt Ive n ess
(5 "The more arguments you Wln, the fewer
-: friends you'll have."
U —— ANONYMOUS BUT TOTALLY ACCURATE PROVERB
Assertiveness is composed of three basic components: (1)
the ability to express feelings (for example, t
"Variety’s the spice of life."
— WILLIAM COWPER, 1785
The ability to adjust your emotions, thoughts and behav-
ior to changing situations and conditions. This compo-
nent of emotional intelligence applies to your overall
"9° Empathy I
"You can tell a lot about a fellow's character by
his way of eating jelly-beans."
— RONALD REAGAN. 1981
The ability to be aware of, to understand and to appreci-
ate the feelings and thoughts of others. Empathy is "tun-
"Happiness is no laughing matter."
— RICHARD WHATELY, 1854
DEFINITION: _ .
The ability to feel satisfied with your life, to enjoy yourself
and others and to have fun. Happiness combines self-
satisfaction, general contentment and the
"I can resist everything except temptation."
— OSCAR WILDE, LADY WINDERMERE’S FAN, 1892
The ability to resist or delay an impulse, drive, or tempta-
tion to act. Impulse control entails a capacity for identify-
"It isn't that they can’t see the solution. It's that
they can‘t see the problem."
—- G.K. CHESTERSON, 1935
The ability to identify and define problems as well as to
generate and implement potentially effecti
as "Difficu It or easy, pleasant or butter, you are the
«C same you."
U MARTIAL, EPIGRAMMATA,'CIRCA AD 40—104
The ability to be self-directed and self-controlled in your
thinking and actions and to be free of emotional
Chapter _1 0
"Personal relationships are the important thing for ever .‘
and ever, and not this other life of telegrams and angen'f
The ability to establish and maintain mutually satisfying?
"All theory is gray, but the golden tree of actual
life springs ever green."
— JOHANN WOLFGANG VON GOETHE, 1808
The ability to assess the correspondence between what’s
experienced and what objectively exists. Reality testing
involves "tuning i
"The optimist proclaims that we live in the best of all I '
possible worlds, and the pessimist fears this is true.”
_ .IAMES BRANCH CABELL. 1925 _
The ability to look at the brighter side of life and to main-
ACADEMIC OFFENCES POLICY
CHEATING AND PLAGIARISM
Prepared by Scott Hubert
What is an academic offense?
What is Fanshawes academic policy?
What is the procedure for handling an academic
What is cheating?
Assignment #3: WorkSmart Campus Test
Building Capacity in Future Ontario Workplace Leaders
Due Date: Week 11, beginning of class (25% penalty for each day late) - Specific day to be assigned by your professor
Value: 15 % - Graded out of 10
Chapter 1 Introduction to Marketing
Marketing and the Marketing Concept
Marketing ongoing & changeable process of planning, pricing, promoting, selling and
distributing ideas, goods, or services to create exchanges that satisfy customers
What is a marketing plan for?
Think silently . then share
You are selling your ideas to the
company, bankers, or other
sources of finance.
In a way, you are marketing
Marketing Plan typical elements
What do these all have in
Think silently . then share
Chapter 1 - Introduction to
What is marketing?
Seven functions of
The marketing concept
Economic benefits of
Fundamentals of mar
BY HARVIR & BINDRA
Creative Logo Idea
Chicken is what we do best
Case Study #4:
Background on Calvin Klein
One of the fashion worlds biggest brands
Originally launched in 1968
By 1979, it controlled one fifth of the
Marketing Information Systems
What is Marketing
The process and methods used to
gather information, analyze it , and
report findings related to marketing
goods and services
- identifying marketi
GOVERNMENT AND LAWS
THE ROLES OF
The Stability of a government and its
policies shape the political climate of a
country. Government actions have a great
impact on business and its operations.
Thus, it is important to understand how
Marketing: SWOT Analysis
What is a SWOT Analysis?
a SWOT analysis is a tool that analyzes an
organization and its environment.
It is one of the first stages in the marketing plan
process and helps marketers focus on key issues
Discover new opportuni
Maslows Hierarchy of Needs
BY B I N D R A S H A H
The 5 Stages
Maslows Hierarchy of
Stage One Physiological Needs
Basic necessities of life such as food, water,
shelter, air, and sleep
The example I chose was the need for water
The text argues there are SIX tools making up the promotional mix ONLINE being the last
While theres no disputing that Online has reshaped IMC, its more logical to consider how it
has changed the original FIVE.
Above is a quick explanation of eac
Lamb Hair McDaniel Kapoor Klaise Appleby
MKTG, Canadian Edition
Your Product or Service Offering
Part 1 The World of Marketing Worksheet
What best describes your firms orientation?
List ways your firm follows t
Target Market Stategy
Assignment #2 APA Assignment
Due Date: Week 9 beginning of class (25% penalty for each day late) - Specific day to be assigned
by your professor
Value: 15% - Graded from 30
1. Assume you must write an APA paper about a business topic o
Assignment #1 Portfolio Assignment
1. Due date: Week 7 beginning of class (25% penalty for each day late) - Specific day to be assigned by
Value: 15 % - Graded out of 50
2. This portfolio assignment consists of 3 parts.
Nature of International Trade
0 The global marketplace exists because countries need
to trade with one another
0 New global marketplace allows for all people and
business to become both potential customers and