Marketing Management Report
Student ID: Lu Dai Student Number: 250410021 Instructor: Sean Cauterman Section 002
New competitors coming into Newmarket challenged Surfside. The old marketing strategy is not a
Monday, March 10 Topic: Can, Want, Need Analysis Case: Rampac Distributors (text, p. 746) Assignment: 1. What are Michael Wexler's personal goals? What are Rampac's goals? What implications do these goals have on what Wexler should do?
2. Identify R
In the aspect of power, Rebecca is the assistant operations manager who has power over her supervisor, Michael. Yet, Michael does not respect Rebecca who fails her promises to him continuously, and even steps on his face in front of his subordinates.