182.Which of the following tasks shown in Figure 22-5 above can be done sequentially?
A. 1 and 2
B. 3 and 4
C. 5 and 7
D. 6 and 7
E. 2 and 3
183.According to Figure 22-5 above, which student has the greatest number of assigned tasks?
75. Which of the following output report would be associated with the planning phase of the strategic
A. marketing plans that define goals with the relevant metrics and the marketing mix strategies to achieve
B. performance reviews
24. According to Figure 22-1 above, an additional annual marketing effort of $1 million is best spent after
having already spent how much in marketing effort to date?
A. $1 million
B. $2 million
C. $3 million
D. $5 million
E. $6 million
147.Which of the following statements best reflects the guideline for using a base of facts and valid
A "Statistics show that the green paint is the most popular color for scarves for men; it only stands to
. reason the women will feel the sa
85. Porter's four generic business strategies involve combinations of (1) competitive scope or the breadth of
the target markets and (2) _.
A. organizational structure
B. degree of geographical distribution
C. investment in research and development
D. a s
Yoplait Yogurt, Thomas's English Muffins, Kellogg's Rice Krispies, and Lender's Bagels all relate to
General Mills' Cheerios because
A. they must all deal with issues of childhood food allergies.
B. they all represent products that can
168.A product champion refers to
A. a person who is able and willing to cut red tape and move a product or program forward.
B. the person within an organization who is assigned the responsibility of taking a product from
conception to deletion.
C. a perso
226.The Betty Crocker marketing team that developed Warm Delights challenged the food scientists at
General Mills to make an indulgent, delicious, and goody dessert. So, they wanted which of these
characteristics in the dessert?
A. no cleanup
B. a single
238.Management experts call for a "bias for action." How can this attitude be important in marketing program
239.Explain what a Gantt chart is and how it is used.
240.What is the difference between line and staff positions in a marketing o
141.In Figure 22-4 above, the market-product grid labeled "D" illustrates which of the following marketproduct strategies?
A. full coverage
B. market specialization
C. product specialization
D. selective specialization
E. market-product concentration
194.Organizational groupings in which a unit is responsible for specific product offerings are referred to as
A. functional groupings
B. geographical groupings
C. reseller-based groupings
D. product line groupings
E. market-based groupings
90. A firm following a cost leadership strategy shown in Figure 22-3 above would be found in
E. both "A" and "C"
91. A firm following a cost focus strategy shown in Figure 22-3 above would be found in _.
232.Describe Porter's framework and the four resulting generic business strategies.
233.Explain what synergy analysis is and describe the five marketing strategies that result.
234.List the seven guidelines for developing effective plans and planning.