Soc 2172 Advertising to Captive Audiences
The following essays discuss the validity of the concept of captive audiences b/c advertising is
everywhere & so, in a sense, were all captive to all advertising all the time.
But still, it seems that in certain s
Soc 2172 Chapter 2, What is Sex in Advertising?
1968 Thomas Shepard, publisher of Look magazine, went on record saying that the days of
scantily clad models were coming to an end
o He foretold of a day in the near future when advertisers would resort to p
Soc 2172 Beyond Subliminal
Persuasive Content & Subliminal Messages
Most advertising messages are a mix of informational & persuasive content.
The persuasive aspects of such messages come in 2 forms
o 1. The advertiser chooses specific attributes of each
Soc 2172 Advertising & Product Placement
When talking about product placements we usually mean brand-named items that are
intentionally placed in movies & on TV programs in recent years, the product placement
controversy has increased in advertising circl
SOC 2172 Consumption & Advertising
Consumption: The Paradoxical Phenomenon
Consumption touches upon many aspects of contemporary life many of our everyday practices
centres around it, such as grocery shopping, leisure activities, etc.
To a less visible ex
Soc 2172 History of Advertising
This chapter begins w/ an exploration of advertising in Ancient times, particular from the Roman
Empire & cities such as Pompeii & Ostia.
o We consider the nature of this kind of communication & whether or not it can
Soc 2172 Consumer Culture, Branding, & Advertising
Brands & Mass consumption
Brand & advertisements were crucial to the development of the culture industry.
o Early brands & advertisements made claims about the specific qualities of the products.
SOC 2172: Introducing Advertising & Promotion: An Integrated Marketing Communications Approach
The Changing Global Advertising Environment
Advertisings 2nd Creative Revolution
Advertising is undergoing a 2nd creative revolution as the industry tries to re
SOC 2172 Creating Consumers
The Economy & the Status System
In the early years of modernity, the key economic problem was supply provide the relatively
basic commodities at a price the masses could afford.
Henry Ford knew that if he could produce cheap, r
Soc 2172 Consuming Life
From Abstract Labor to Abstract Desire
For working-class youth in industrial cities, most jobs required few skills that could not be
learned on the job in a relatively short period of time.
o Most had low-skilled, highly repetitive
thTerm Two Midterm Review
Concepts, Ideas, and Terms
Forms of Marriage
Arranged: Choice of spouse is out of ones own control, usually arranged by parents
Voluntary: Choice of spouse is an individual choice relying on oneself
Endogamy: the idea that mate c
Ch. 5; Deviance
*One result of all the exposure to crime and deviance is that the public often believes it is intimately
familiar with crime trends and with the nature and dynamics of deviant behaviour. Many of those beliefs
however are at od
Soc2253 Administration of Criminal Justice
Week 1, Intro Class (CHAPTER 1)
An Overview of the Criminal Justice System in Canada
What is Crime?
- Lack of social control
- Different ways to define crime? Treatment: Police, courts, corrective systems
Psych3710 Psychology of Social Influence
January 6th, 2017: Week 1, Intro Class
Overarching theme of the course: Is persuasion honest and ethical?
What are the lines? What does ethical persuasion look like?
At what point is an honest message not persuasiv
Q: What does ADHD stand for? (100)
A: Attention Deficit Hyperactivity Disorder
Q: Can ADHD be identified by characteristic patterns of behavior? Or individual
A: It would have to a characteristic pattern of behavior individual beh
AsapSCIENCE. (2016, April 3). Is ADHD An Advantage?. [Video File]. Retrieved from
Channel Ten. (2010, September 30). ADHD gene link. [Video File]. Retrieved from
Hair Still Matters: Critical Reflection
Ingrid Banks addresses the topic of African American hair, hair styles and standards of
beauty and how it is perceived not only by the mainstream white popul
White Privilege: Unpacking the Invisible Knapsack
This article by Peggy McIntosh argues that the concept of white privilege is an advantage
bestowed only upon people of white skin colour and has grown to be recogni
CATEGORICAL VARIABLES AND SIMPLE
Lecture 4: One Variable With Frequency Data (Ch. 5)
Categorical data represent a simple, nominal variable
With nominal data, we must analyze values with a nonparametri
STATISTICS FOR SOCIOLOGY
Dr. Jamie A. Seabrook
FOUNDATIONS OF DESIGN AND ANALYSIS
Lecture 1: The Scientific Method and Ethical Research (Ch. 1 & 2)
THE SCIENTIFIC METHOD
Rigorous testing of ideas
Carefully designed studies
RESEARCH DESIGNS AND VARIABLES
Sociology 2205B: Lecture 2
All designs require a sample
Participants in the sample can report information about themselves or they
can be manipulated in some way
With no manipulated variable, the study is cal
Substance Use of Pregnant Women and Early Neonatal Morbidity:
Where to Focus Intervention?
Igor Burstyn, PhD, Nitin Kapur, MD, Nicola M. Cherry, MD, PhD
Background: Few studies, and none in Canada, have examined the relation
Brescia University College
Sociology 2205B: Statistics for Sociology (Section 530)
Dr. Jamie A. Seabrook
Assignment #1: Descriptive Statistics
Using IBM SPSS Statistics, create a spreadsheet of three variables on your own with a sample
Concepts, terms and ideas explained:
Positivism: The view that social phenomena ( human social behavior/ how societies are structured) are to be studied
using only the methods of the natural sciences. when sociology developed, it looked at the natural sci