MKTG506: Digital Marketing
Online customer engagement
What is engagement?
The concept of engagement has been researched in
management literature for many years
Marketing literature has only invested interest in the
subject in the last decade (Brodie et
2.3: FINANCIAL OBJECTIVES
The financial objective upon this project is to increase the sales from the launching year (2016) to
2017 by 23.7%. We are planning to advertise the product in every medium of media coverage.
TABLE 1: ESTIMATION OF MANAGEMENT EXP
Market segmentation, targeting and positioning
1. The technique used by marketers to get to grips with the diverse nature of markets is
called market segmentation. Market segmentation is defined as identification of
individuals or organizations w
you feel more
like a valued
1. Improvements to Service
Friendlier , more attentive staff
Faster more efficient service
Personal treatment (remember my name,
remember my order)
More Knowledgeable staff
Shopping without pain: Compulsive
buying and the effects of credit card
availability in Europe and the Far East
Hui-Yi Loa, b,
, Nigel Harveyb,
College of Management, Yuan Ze University, Taiwan
Division of Psychology and Language Sciences, Universit
Prepared by Maria Piacentini
Tutors: Morven McEachern; Maria Piacentini; Ahmad Daryanto
Introduction to MKTG 225
Aims of this first Workshop are to:
Go over lecture and Workshop
Lecture 6 Mission, Objectives
Mission, Objectives, Strategy and
Tactics in TMG!
Week 2 test
N, mark >70%
towards credit and debt
Attitudes towards credit and debt have changed in recent years, with
some consumers thinking that taking on significant debt is norma
Nelson Mandela and Post
Giovanna Moncada Paterno Castello
Biography of Nelson Mandela
Rolihlahla Mandela origins
Rolihlahla Mandela fathers death chief takes care o
MARKETING SIMULATION (MKTG206)
Second Test (15%)
Marketing Information System is when people, equipment and procedures
gather, analyse, sort and develop timely and accurately for then been given to the
marketing decision makers. To carry out a m
Business: e.g. Airplane Companies, Apple
Company, Zara, Internet Cafes, Hot Spots.
Public Sector : e.g. Health (Telemedicine),
Administration Taxes, Tourism.
Private Customers: e.g. Leisure-in general
citizens that purchas
MICHAELMAS TERM REVISION
Topic 1: Histories of Marketing!
What is a Market? !
Capitalism and free market economy!
What is Marketing?!
Beginning of marketing!
The Managerial Turn (1950s): Modern Marketing!
The Implicit Mark
MKTG506: Digital Marketing
Web design strategy
To understand the elements of web design
To understand the concept of usability and its
To link the importance of web design with
customer loyalty and purchase intentions