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RSM250 Advice

  • Average Rating

    4.4/5
    Overall Rating Breakdown
    • 5 Advice
    • 5
      40%
    • 4
      60%
    • 3
      0%
    • 2
      0%
    • 1
      0%
  • Course Difficulty

    • Easy 60%

    • Medium 40%

    • Hard 0%

  • Top Course Tags

    Participation Counts

    Requires Presentations

    A Few Big Assignments

Showing 1 to 3 of 5

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    • Profile picture
    Dec 13, 2016
    | Would highly recommend.

    Pretty easy, overall.

    Course Overview:

    This course gives a deep understanding of the marketing strategies and market factors ranging from research, new product development processes to pricing and managing market conflicts. This are real life situations which will really impact our decisions as we encounter them in our day-to- day lives. This will also help business students and any other student who is hoping to be an entrepreneur or business manager to be able to evaluate customers' needs and come up with strategies to satisfy them competently, defending market share and maximizing on profits.

    Course highlights:

    This course majorly highlights how business managers can get to know the consumers' needs, develop quality products and services to satisfy their needs, defend and control market shares through various ways. From this course, I learnt that developing a new product or marketing an existing product involves not only evaluating the cost and profit in the short run period but also consumers' perception of the product and their willingness to pay for it as well as the total cost and revenue in the long-run period. I also learnt that consumers not only look for economic value from a product but also emotional, experiential as well as social values from a product and all these should be taken into account during product evaluation and development.

    Hours per week:

    3-5 hours

    Advice for students:

    To the students considering this course, try as much as you can to at least participate in class discussions and it enhances your deep understanding of the ideas discussed and stay active. This can however be done effectively by reading the course package in prior and a head of the instructor before actual classes. Also try to make some discussion groups of 4-6 students and meet in these groups at least once a week to review all that you had discuss in class and exchange ideas on the same. Always remain positive, respectful and think like an entrepreneur or rather a business manager even if you are not.

    • Fall 2016
    • MengzeShi
    • Yes
    • Participation Counts Great Discussions Requires Presentations
    • Profile picture
    Jun 28, 2016
    | Would recommend.

    Pretty easy, overall.

    Course Overview:

    It's a good course to learn more about marketing. It is relatable to daily life, but this course is only available to commerce students.

    Course highlights:

    Pricing strategies, communications, branding, positioning, targeting, segmentation

    Hours per week:

    0-2 hours

    Advice for students:

    Go to class, participate, do readings

    • Spring 2016
    • Anne Iarocci
    • Yes
    • Great Intro to the Subject A Few Big Assignments Participation Counts
    • Profile picture
    Apr 30, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    It is a great course to learn more about the fundamentals of marketing strategies, as it is integral to everyday life

    Course highlights:

    Pricing strategies, marketing communications, case studies, market segmentation, targeting, positioning, distribution, conflicts, social media, market research

    Hours per week:

    0-2 hours

    Advice for students:

    Do the readings, attend class, participate

    • Spring 2016
    • Anne Iarocci
    • Great Intro to the Subject Always Do the Reading Requires Presentations

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