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The Hard Thing About Innovation
Where Ideas Come From
Identify opportunities for innovation in either research
Chapter 11: Ultrafast Case (part 2) Business Model
This case is based on a set of video lectures on the book website
1. Ultrafast licensed rights to its patents restricted to the tools used in assembling
automobiles. This was a business that Ultrafast cou
Chapter 10: Ultrafast Case Study
Question 1. The company used patents, trade secrets, copyright and trademarks when
taken as a whole protected against:
Non-licensed fastener manufacturers entering the market
Non-licensed tool manufacturers entering the ma
Chapter 7: Exercise 1, The Dyson Case
a) Dyson exhibits several key attributes of an entrepreneur.
He is persistent just look at the number of prototypes he made and the number of times he
faced adversity and bankruptcy before he made the breakthroughs.
Master Case Notes Neoforma
At the end of chapters 1, 2, 3, 5, 7, 8, 9, 11, 12, 13, and in the Addendum there are a number of
case questions based on the Neoforma Master Case. The instructors notes for these case
study exercises appear in the Instructors G
Chapter 10: Datamark Patent Case Study
There are two major shortcomings of the claims here:
Claim 1 requires the use of a smart-card. If it is possible to create the same benefit or function by
not using a smart-card, say one using a magnetic stripe inste
Chapter 8: Coretek Case Study
Federal government grants to develop new products are just that grants. They do not require
the funds to be paid back as debt, nor do they provide the government any ownership in the
company the money is non-dilutive to the e
CHAPTER 13 EXITING THE VENTURE
Understand the need to have an exit strategy and plan for it.
Learn how to use alliances to sell an equity stake in the venture.
Identify the various sources to develop an exit strategy.
List the exit options avai
CHAPTER 11 MANAGIING RESOURCES: MONEY AND PEOPLE
Understand financial statements.
Prepare financial projections such as the budget, cash flow forecast, burn rate and
Calculate and interpret return on investment.
Prepare a breakeven anal
CHAPTER 12 COMMUNICATING THE OPPORTUNITY
Understand how to target the business to investors, lenders or purchasers.
Prepare oral and visual presentations to external stakeholders.
Learn the investor evaluation process.
Prepare the teaser.
CHAPTER 10 EQUITY FINANCING
Understand the appropriateness of different types of private equity investments.
Learn when and how to find super-angels.
Learn how venture capital partnerships work.
Describe how to attract venture capital financing
CHAPTER 8 TECHNOLOGY ENTREPRENEURSHIP
Learn concepts specific to technology commercialization.
Understand the impact of history, standards, regulations and compatibilities.
Learn how to overcome network effects and market adoption cycles.
CHAPTER 5 WRITING THE WINNING
Understand the value of writing a business plan.
Explain how the business plan serves as a blueprint for building a company.
Know the steps towards completing a business plan.
Learn the detailed compon
CHAPTER 9 EARLY STAGE FUNDING
Understand bootstrapping methods and their importance.
Learn the role of milestones in staging funding.
Identify the different methods of early-stage funding and how to access
Learn the pro
CHAPTER 6 SETTING UP THE COMPANY
Assess the factors in deciding which form of ownership is well suited for a
Outline the advantages and disadvantages of a sole proprietorship or partnership.
Explain the corporate form of own
CHAPTER 7 SPECIAL TOPIC: SOCIAL ENTREPRENEURSHIP
Understand the similarities and differences between business and socially focused
Decide whether profits are compatible with a social entrepreneurship venture.
CHAPTER 4 ANALYZING THE MARKET,
CUSTOMERS AND COMPETITION
Conducting market research to start the venture process.
Defining a successful marketing plan and its relevance to new ventures.
Learn how entrepreneurs prepare a marketing analysis plan
CHAPTER 2 THE ART OF INNOVATION
Understand the changing role of innovation.
Create frameworks for innovating.
Source and filter ideas and build them into opportunities.
Analyze opportunities using a five-step process.
Use a framework to evaluat
CHAPTER 3 DESIGNING BUSINESS MODELS
Learn the importance of business models
Understand the key components of innovative business models.
Uncover value in supply chains.
Use databases to engage and lock in customers.
Compare licensing and franch
CHAPTER 1 THE ENTREPRENEURIAL PROCESS
Place entrepreneurship in todays context.
Understand what differentiates an entrepreneur from others.
Classify different types of entrepreneurs.
Explore what control means to you and the choices it affects.
APPENDIX B: FINANCE TRACK
In this edition of Patterns of Entrepreneurship Management, we have responded for
requests to create a sub-text to support a course on financing a start-up and managing
its cash. E-finance is a specialized topic, one t
IMC 200H1: Lecture 2
Entrepreneurial spirit is characterized by innovation and risk-taking, and is an essential part of a
nations ability to succeed in an ever changing and increasingly competitive global market place
The innovation ga
IMC 200 Lecture 3
Companies and Their Structure
Types of Businesses: sole proprietor, partnership, limited partnership, cooperative, corporations
(private and public)
Some companies purpose is to have a social benefit: