Consumer Memory: a personal storehouse of knowledge about products and services, shopping and consumption experiences. It reflects or prior knowledge. Retrieval: the process of remembering or accessing what we have stored in memory. Sensory memo
Post decision process.
No chapter 6 Final exam is not cumulative. Dissonance: feeling of an anxiety after the decision has been made (usually negative) Dissonance is high when MAO is high. Thinking a feeling goes into the decision making, re
Chapter 1: Consumer behavior: the totality of consumer decisions concerning decisions of buying using and disposing of goods, services Offering: a good, service being offered by the organization to the consumers. What affects consumer behavior
University of Toronto at Scarborough MGTD13H3 L30 CONSUMER BEHAVIOUR Course Outline Winter 2011
Instructor: Bill McConkey Office: MW377 Lecture: 79pm Wednesday Office Hours: Mon 111 TA: Eugene Chan & by appointment _ _
Marketing begins and en