INTERVIEWING IN QUALITATIVE RESEARCH
Interview is probably the most widely used method in qualitative research its flexibility and
economy of time and effort make it an attractive option for researchers as opposed to spending
time with research subjects
An extension of survey techniques. It is much more open ended than a survey. More indepth and interactive.
Interview designed for asking the why question.
Survey is good for asking what, when and how it happened.
INTRO TO SOCIAL RESEARCH METHODS
The process of deduction
Hypotheses Confirmed or Rejected
Revision of Theory
Empiricism: The principle of empiricism holds that only phenomena that can be
Questionnaire/ Interview Based Research
Role of the scholar: how do you know which one it is
Independent scholar: research ON
o Try to put the ideas out there as much as possible
o More accessible tone
o Speak about media appearances