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RSM 251 Principles of Marketing

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    Always Do the Reading

    Participation Counts

    Requires Presentations

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    • Profile picture
    Jan 25, 2017
    | No strong feelings either way.

    This class was tough.

    Course Overview:

    If you are not a marketing student, don't take the course because there are other easier courses to be taken. Participation is a must in the class (not attendence, but by providing quality ideas in class), which is hard because the professor is picky for participation and kind of intimidating.

    Course highlights:

    How to prepare a case, analytical tools (SWOT, 3Cs, Competitive Analysis), giving constructive criticism, how to present and make presentations

    Hours per week:

    3-5 hours

    Advice for students:

    Go to every class and PARTICIPATE. Don't hesitate to do so, or else you would not get participation marks. Be aggressive and not shy to speak your opinions so that you gain the professor's liking. Read the cases before class so that you are prepared to participate. Practice writing because there are individual assignment cases to are not marked leniently.

    • Fall 2016
    • Luciano Volpe
    • Yes
    • Always Do the Reading Participation Counts Requires Presentations

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