Marketing 310 Quiz 6 Chapter 11 &12 1. Name 2 possible objectives of Promotion: To increase Awareness of product To encourage Purchase of product
To encourage good press regarding product (There are other objectives too) 2. T or F: Publi
PRACTICE QUIZ: 1. Ron Jons Company Dilemma was: A. How to use airports as a marketing opportunity B. How to use malls as a marketing opportunity C. How to use buses as a marketing opportunity 2. T/F: Utility is another word for cost 3. Henry Fords co
Name: _KEY_ QUIZ 1 : Chapters 3 and 4
1. Short answer: What was Tupperwares brand perception problem and what was their
campaign to correct it? They were considered an old brand and outdated, not much brand recognition to newer generation. They empl
Name: _KEY_ QUIZ 4 : Chapters 7 and 8 Match the following to the second section: (5 points) 1. _E_Positioning 2. _B_Discontinuous Innovation 3. _D_Demographics 4. _F_ The Core Product 5. _C_ Targeting 6. _J_Segmenting 7. __H_Shopping Products 8. _G_P
Marketing 310 Homework Chapter 9 &10 Due Tuesday, Oct 7th beginning of Class Two Essay Questions Length: Single space 1 1.5 pages.
1. Chapter 9 - Branding: Choose a cereal box in the grocery store and make an analysis of the branding (5 points) a.
1. Which of the following is not an important condition for a market-skimming pricing strategy to
a. The product must be well established in the market when the highest price is charged.
2. What is the goal of market-penetration pric