This report has been commissioned to provide strong marketing strategies for Bus of Books
and further raise awareness of the importance of reading. In addition to this,
recommendations will also be made on how Bus of books can increase a
Week 10 Tutorial Questions
1. What benefits will FNB obtain from investing in a social media strategy?
Customers are well informed and can find data on anything, giving them choices.
Most importantly, customers have
Week 11- Tutorial Pre Work (YIK YAK)
What is the Attraction of the app? Why do you think it has gone viral?
MAIN ATTRACTION: ANONYMYTY
Anonymity- people dont have to worry about the audience theyre sharing things with
Internet Marketing- Week 4
1. How are KPIs different to metrics?
The main difference between a metric and a KPI is context. A metric is essentially just a
value of some form i.e. number of customers, net sales, on-hand-inventory,
1. What is the value proposition that Groupon offers to merchants? What kind of merchant
especially benefits from that value proposition?
Initial Value Proposition = help local merchants introduce people to their business.
Everyday, Groupon subscribers r
How the Internet Inuences Industry Structure
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tends-to raise bargain-n9 power
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give summer; dense-tn more
H The H-rtcrnct pmidesamnner
' fariUp'pliE to reach end users.
- Important assets required to make business model work
- Physical: physical assets such as buildings, vehicles, machines, systems,
POS and distribution networks
- Intellectual: brands, proprietary knowledge, patents and copyrights,
A business model
describes the rationale
of how an organization
creates, delivers and
- Different groups of
people or organizations an enterprise aims to reach or serve
Better satisfy customers: group into distinc
How do they trick you into sharing more info?
Path of least Resistance: Amazon has all credit cards and addresses on file
Free Shipping Threshold- tempts people into adding an extra item just to avoid