The financial projections for Crystal Clear are based on the following assumptions. These
assumptions are thought to be quite conservative, as are the financial forecasts.
1. EXECUTIVE SUMMARY
This report is based on the Marketing plan of BBQ Fun, which is an organisation that offers BBQs,
outdoor furniture and BBQ accessories. BBQs Fun is close to entering its fifth year of operation.
Marketing is now crucial
Name: Pavlov George
Table of Contents
1. Executive Summary 3
2. The Opportunity .3
3. The Company and Its Service and Strategy .3
4. The Management team.4
7. The Marketing Plan.5
Crystal Clear is an automatic car wash serving Bucharest, Romania. Crystal Clear is a new automatic
car wash, which is entered in the early years of the automatic car wash market in Romania.
The automatic car wash system
Rent on the location has been negotiated and will be 1,000 Euro per month. In addition, insurance
for the business will be approximately 100 Euro per month and will be paid by direct debit on a
monthly basis. Expensed equipment includes thr
The mission of Crystal Clear is to provide top-quality washing and detail service for any type of car
owners in Bucharest, Romania. Crystal Clear will work to keep employees satisfied in order to
maintain impeccable customer service, and to keep c
The Management team
The main manager of the washing service will be Daniel. The strength of Daniels experience and his
family's name equity and assistance is Crystal Clears' competitive edge as well as a significant asset.
Daniel has been involved in the
Projected Profit and Loss
The following Profit and Loss table illustrates income and expenses monthly for the first year, and
annually for the next two years.
Pro Forma Profit and Loss
Direct Cost of Sales
Total Cost of Sales
The Schlieffen Plan
-Schlieffen Plan History-
The Schlieffen Plan was established in 1905 by Alfred Graf von Schlieffen. This plan was
ordered to be made by the Kaiser Wilhelm II after a treaty was signed by Britain and France.
Germany feared this allianc