X AMS TIPS:
Cesuga/University College Dublin
EAD CAREFULLY THE Bachelor of Commerce (Spain)
BMGT 3712 Strategy Formulation and Implementation
COURSE REVIEW, SAMPLE QUESTIONS
1. The Concept of Strategy, Grant Textbook chapter
Alltech in 2009
Reference no 509-069-1
This case was written by Professor Frank Bradley, UCD Michael Smurfit Graduate
Business School. It is intended to be used as the basis for class discussion rather
than to illustrate either effective or ine
Bidding for Classes
Students in class
1. Understand when and how business diversification can enhance shareholder
Industry attractiveness test
Cost of entry test
2. Gain an understanding of how related diversification strategies can produce crossbusiness st
1. Develop an understanding of the primary reasons firms choose to compete in
Access to new customers
Economies of scale
Access to resources and capabilities in international markets
Further exploit core competen
1.Whether and when to pursue offensive or defensive strategic moves to improve a
companys market position.
When org. spots an opportunity to gain a profitable market share at expense
of rivals or when a company has no choice but to whittle away at a str
1. Learn how well an organisations strategy is working.
2 best indicators: achievement of financial and strategic objectives and if the
org. is an above average industry performer
Other indicators: New customers and retaining old ones, profit margins, s
1. Explain why every organisation is believed to need a sound strategy to compete
successfully and strengthen its prospects for long-term success.
Questions they need to ask themselves.
1. What is our present situation
2.Where do we want to go from he
27 September 2014
30%-Mid-Term MCQ Exam (Negative Marking) Wednesday 23rd October 18.00-19.00
What is strategy and why is it important?
Charting an organisations direction.
Analysing an external environment.
Technology-based Industries &
the Management of Innovation
Competitive advantage in technology-intensive
Appropriating the returns to innovation
Strategies to exploit innovation
Timing: to lead or to follow?
SOLUTION TO SOLVED PROBLEMS
1.S1 Make or Buy
Power Notebooks, Inc. plans to manufacture a new line of notebook computers. Management is
trying to decide whether to purchase the LCD screens for the computers from an outside supplier
National University of Ireland, Dublin
Bachelor of Science (Banking and Wealth Management)
Module: Business Strategy (BMGT3001S)
Ambrose Ng Yang Yu (14207823)
Lecturer: Dr Eric Clinton
Submission Date: 25th Se