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MKTG 305 Survey of Marketing

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  • 115 terms

    Term:

    Marketing Mix

    Definition:

    The controllable factors that can be used by the marketing manager to solve a marketing program

    • Marketing 305
    • 115 terms
    • Vocabulary for Marketing 305. Find, create, and access Marketing, similar products, Strategic business unit, flashcards with Course Hero.
  • 58 terms

    Term:

    5 Steps to Marketing Research Process

    Definition:

    Define the problem, develop research plan, collective relevant information, develop findings, take marketing actions

    • Exam 2
    • 58 terms
    • Vocabulary for Exam 2. Find, create, and access Marketing, Mktg 305, Product life cycle management, consumer products, flashcards with Course Hero.

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