MKTG 371 * We aren't endorsed by this school

MKTG 371

  • Average Course Rating (from 2 Students)

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  • Top Course Tags

    Great Intro to the Subject

    Group Projects

    Background Knowledge Expected

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    • Profile picture
    Aug 11, 2017
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    One of my favorite classes in my college career thus far. Heinze was a great teacher, with an awesome spirit. He by far made this class what it was.

    Course highlights:

    Learned more about marketing in this class than any other. It's a great class to learn everything you need to about marketing and will set you up for future classes.

    Hours per week:

    3-5 hours

    Advice for students:

    get the book, and read the book. Study the chapters and know the examples and you will do great.

    • Fall 2016
    • HEINZE
    • Yes
    • Background Knowledge Expected Great Intro to the Subject Group Projects
    • Profile picture
    May 15, 2016
    | Would highly recommend.

    Pretty easy, overall.

    Course Overview:

    I would recommend this course because Kristin Minetti makes the material easy to understand and easy to apply to real world scenarios. It teaches you to use effective marketing strategies to target specific markets. This course teaches you how to understand consumer behaviors and how to target them specifically based on the way they live their lives.

    Course highlights:

    Some highlights of this course was learning how to conduct focus groups to understand what consumers want and how to better meet their needs. As well as coming up with our own marketing strategy to try and draw in more students to enroll in the Seufferlein Sales Program offered at Chico State.

    Hours per week:

    6-8 hours

    Advice for students:

    When trying to understand the course material make sure to apply everything to past experiences. Whenever you think about buying something in a store, think about the thought process you go through when considering buying a product. Whether its a product you always and it doesn't take you long to come up with a decision, or something that is a big investment and it takes more than a few days to come up with a decision.

    • Spring 2016
    • Kristin Minetti
    • Yes
    • Great Intro to the Subject Group Projects Requires Presentations

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