MGT 123

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Universiti Kebangsaan Singapura (National University of Singapore)
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Peter

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3 pages
- MKT 774 Sec 301 Syllabus Fall 2013
- National University of Singapore
- MGT 123 - Summer 2012
- Syllabus International Marketing Marketing 774 INSTRUCTOR: Dr. Chuck Hermans E-MAIL: [email protected] PHONE: 836-8373 OFFICE HOURS: GL244, 1:00pm-3:00pm, MW; and 5:45 -6:30pm, M; and by appointment. = NOTE: This Syllabus is not a contract. T
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MKT 774 Sec 301 Syllabus Fall 2013
1 pages
- Final Exam Review 474
- National University of Singapore
- MGT 123 - Summer 2012
- International Marketing Final Exam Review Mkt 474 Products and services (13 & 14) Quality effects Green Marketing Product = satisfactions Core components Levitts total product concept Services characteristics Piracy Brand value Cross-national effects Priv
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Final Exam Review 474
3 pages
- MKT 774 Sec 301 Reading List Fall 2013
- National University of Singapore
- MGT 123 - Summer 2012
- International Marketing Reading List MKT 774 This is an approximate schedule of assignments for the course. The professor may modify, add to, or subtract from this schedule at any time. Any changes to this schedule will be announced in class in advance. Y
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MKT 774 Sec 301 Reading List Fall 2013
1 pages
- Exam_2_Review (1)
- National University of Singapore
- MGT 123 - Summer 2012
- Exam 2 Review Marketing 474 Political Environment (6) Political Systems Sovereignty Stability Political Parties Nationalism Confiscation Expropriation Domestication Economic & Political Risks Methods for reducing economic & political risk Legal Environmen
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Exam_2_Review (1)
1 pages
- Exam_1_Review
- National University of Singapore
- MGT 123 - Summer 2012
- Exam 1 review International Marketing Key Concepts International Marketing (1) Marketing International Marketing Internationalization Controllable and uncontrollable elements Market saturation Stages of Int. marketing Strategic Orientation SRC Ethnocentri
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Exam_1_Review