The World Wide
What is WWW?
WWW is a graphical, hypertext-based information
Part of the Internet
Access to multitude of Internet resources.
Access to interconnected web of computers.
WWW = Internet?
The Internet is a system of inter-c
Inks and colour
Art and illustration
Rules for combining the various elements
of layout into a pleasing design.
Provides guidance and instruction.
You generally wont go t
A visual symbol for letters and characters on the printed page.
Characters: letters, numerals, punctuation marks, symbols $, %, &,
Uppercase or caps (uc) and lower case (lc).
Text normally is clc (caps & lower case).
Putting theory into practice
Tactics and Objectives
Fliers, brochures and newsletters are tactics
Tactics aid in achieving set objectives.
When set obje
ART AND ILLUSTRATION
COMMUNICATING WITH IMAGES
The written word is a major form of communicating messages
Other forms include images (still or moving) and sound
Images can sometimes convey messages with greater impact
than through the writ
A Primer on Web Design:
HTML, CSS and Content
Distinguish HTML, CSS & scripts
Understand how HTML, CSS & scripts work
Know what content management systems are
How do they work
Benefits and disadvantages
History of the printing press
Modern printing processes
Considerations and limitations
History of print
Printing with movable type in Crete (Greece), 1500 BC
History of print
Earliest known book, Diamond Sutra, China, 86
First writing surfaces
Vellum-calf skins. Finer quality than parchment.
A matted web of cellulose fibers.
Almost any organic matter with fibrous structure.
Designing for Strategic
Course summary and review
You must know and understand key terms and concepts
Design principles and the different components of design
Print and web
The need for print specs
Printing specifications have always been an
important part of planning and executing print
Printing specifications allow the printer to estimate
the cost of printing your publicati
NM2201 Exam Tips
All topics tested
o Weeks 1-12
o Largely on 6-12, but study all
o Focus on application
Download and go through classmates powerpoint presentations
Sections are in the forums
Questions are primarily application ba
NM2201 Lecture 3
The Influence of Culture
on Communications I
Cultural Pattern Theories
Hofstedes Cultural Value Dimensions
Bonds Confucian Cultural Patterns
The GLOBE Project
Triandis Cultural Syndromes
Halls High and Low Context Cultures (Covered in Lec
NM2201 Lecture 4
Words and Meaning:
Language and Culture
Language & communication
o Language & perception
o Functions of language
Language & culture
o Sapir-Whorf theory
o Cultural identity
Cultural differences in key language structures
NM2201 Lecture 7
ICC and Business
Thinking of culture as an onion
Scheins onion model
1. (inner core) Basic assumptions
2. (mid) Norms and values
3. (outer layer) attitude and behavior
Communication challenges in business contexts Work-related
NM2201 Lecture 8 - CMC
Whats different about CMC?
Computer networks are often considered a medium of comms distinct from writing
Compared to FtF, is a lean medium
o Less channels / sources of information
CMC is Impersonal and Non-Interpersona
NM2201 Lecture 9
Japanese Business Culture
Low IDV, high PDI, low UAI
Traditional modes of Japanese bizcomm
o Strong, lasting in-group affiliation
o High degree of formality
NM2201 Lecture 1
Introduction to Intercultural Communications
Points of Consideration
Why do people in different cultures behave in ways that seem strange to oneself?
Which cultural differences are important and which are not?
How do these difference affe
NM2201 Lecture 2
The Basics of Culture
The Definition of Culture
Cultured is a shared meaning system found among those who speak a particular
language dialect, during a specific historic period, in a definable geographic
region. (Triandis, 1994)
Name: Soh Lin Wei Matric number: U082262U
Ethnicity is the state of belonging to a social group that possesses distinctive linguistic, religious, cultural, or national characteristics (Gudykunst et al, 2003, p. 93). A social group is two or more individua