MKT 504 - EFFECTIVE PERSUASION, INDIVIDUAL PROJECT (A), F2015
ANALYSIS: BUSINESS-TO-CONSUMER (B2C) SALES ENCOUNTERS
INTRODUCTION, OBJECTIVES, AND EXPECTED OUTCOMES
The primary objectives of this study are to determine what factors drive satisfaction and
1. Of the following factors, which is LESS likely to influence the continued
evolution of personal selling?
Customers dictating quality standards to vendors
Consolidation of traditional customer bases
Customers demanding specialized knowledge as
EFFECTIVE PERSUASION CMKT 504 Group and Individual ASSIGNMENTS ORAL & WRITTEN
Theres Lots of Fish in the Sea
Job Interview Requirements CMKT 504 Section 310 Fall 2015
1. To demonstrate the internalization and application of key course content.
MKT504 Midterm Chapters 1-5
Overview of Personal Selling
Consultative Selling: process of helping customers reach their strategic goals by using the
products, services, and expertise of the sales organization.!
Continued Affirmation: example of a stim