Why Do We Communicate?
We communicate because of your innate need to make meaning
o To identify and express ourselves
o To get work done
o To gain recognition
o To make our lives meaningful
o Take time to consider the results we
What Do I Need to Know About Email Messages?
Keep these guidelines in mind
o Writing emails requires discretion
o All the principles of good business writing apply to email
o Business emails should be as correct as paper documents
o Reread and proofread m
How Should I Set Up Letters?
Letters are written in block and modified block
Block and Modified block share many elements
o Organizations include their return address in their letterhead
o Written documentation is for the record, so the date is essential
How Do Reader Benefits Work?
Reader benefits appeal to audiences attitudes and actions
Reader benefits help overcome to problems that reduce motivation
o People may not think of all the possible benefits
o They may not understand the relationships among e
Whats the Point of Positive Emphasis?
Helps create goodwill
Positive workplace is more productive
People who communicate positively live longer and healthily
Positive emphasis key to successful communication
Deliver news responsibly: be clear and sensitiv
What Is You Attitude in Writing?
Focusing politely and positively on the audience
Appearance, layout, visuals, content etc all contribute to a reader-centred document
To Create you-attitude
1. Talk about the reader, not about yourself
Readers want to kno
Why Is Design Important?
Your audience constructs meaning by the design of your message
Design can transform the way audiences respond to a message
How Should I Design Paper Pages?
o White space to emphasize/separate points
o Headings to group
What Is the Writing Process?
o Analyze situation
o Define purpose
o Think about information
o Gather information
o Make notes/create outlines
o Making a formal draft, or making point form notes
o Measure your work against your
What is Culture?
Our culture is a learned set of assumptions that shape our perceptions of the world, and of appropriate values,
norms, attitudes and behaviours.
Culture shapes our perceptions of the world around us and influences our communication styles
Who Is My Audience?
In an organizational setting, there are 5 audiences
o Initial audience receives the message first
o Primary audience makes decision to act on message
o Secondary audience asked to implement the ideas of the message
o Gatekeeper has pow
Informative or Good News have many purposes
To give good news to reader
To have the reader read the message and view the information positively
To deemphasize any negative elements
To reduce future correspondence on same subject