EXAM STUDY GUIDE
The following is the reading list for this entire course. For the custom reader start
page numbers with 1 on the page after each subsections cover page. The first few
words in the title of most articles should guide you. A T in front of a
HTR 741: Basics of Social Research; qualitative and quantitative approaches
Mid-term: Chapter 1- 4
Chapter 1: Doing Social Research
Intro: Social research affects many aspects of our everyday loved experiences. To guide their policies and
practices, to re
Market Potential Analysis
A market potential analysis is conducted in order to foresee if the market place is
supportive from a future growth perspective, how well the business is performing and if it has
the potential to outperform the competition (Wa
HTR 741 Study Guide / Outline
TOPICS COVERED IN THIS COURSE
(TOPICS NOT NECESSARILY TO BE
COVERED IN LEFT COLUMNS SEQUENCE) Why Should Managers Study Research
THE (SOCIAL) SCIENTIFIC RESEARCH
Management Stages Regarding Research
SPSS is self taught using this custom exercise document which Ralston Kwan, one of your
classmates, and I have painstakingly assembled for you. It is vital that every 741 student
works through this document individually. Do so diligently, reading every li
HTR 741 RESEARCH CONCEPTS
PURPOSE/SCOPE, ASSUMPTIONS, RELEVANCE, LITERATURE REVIEW
PLUS DATA ANALYSIS
AND PERSONAL SPSS PRACTICE SESSIONSRESULTS
Parts 1 to 3 below can be done immediately.
For parts 4 and 5, in the La
You will need to enclose a soft copy of the output of these practice exercises with
assignment 3 for each student in your group. It is recommended that you have this file open
in addition to a printed copy so that you can zoom in on the pictures if necess
4. PIE CHARTS
1. In the Input window, Run Pie Chart (Top down menu: Graphs -> Legacy Dialogs ->
2. Select summaries for groups of cases (the default option).
3. Click "Define", select nvage and move it to "Define slices by".
4. Click "Titles." and
HTR 741 HTM Research Concepts
HTR741 Lecture Notes
University Emphasis Is Usually On:
A. WHAT IS eg?
o Its important you know things such as o
What is a ticket consolidator o What is the
best restaurant in the area?
B. WHAT TO DO eg?
Simultaneous isolation and measurement importance variables
Identified the variables that should constantly be doing research on
Developed computerized sales predictor for any potential new site
Demonstrated utility stats techniques
Mon, Feb 4
The world is full of well intentioned people who believe that anyone who can write plain English and has
a modicum of common sense can produce a good questionnaire.
A questionnaire (or survey, synonymous) is a formal approach to measure somethi
Wed Jan 16
Read pages 5 and 6 especially
Why is a mandatory course in research necessary?
The pillars are learning and research.
Reason 1: For making decisions
Situations require us to make decisions throughout lives.
We are in the business of making d
HTR 741 February 27, 2013
Test: 51 m/c a lot of them from the reader, some from classes
On: everything we did prior to reading weekintroduction,
Info Re Behaviour Important
When it comes to travelwe want to know details, specific information about their
1. Rank the following fruits in your order of preference:
F level question
Its possible things could be tied but this wouldnt be indicated and youd never know
Not necessarily useless because it may reach your
Pretesting pilot study
-Everything about a questionnaire-its appearance, he order the questions are in, the kind of information
requested and the actual words used- influences the accuracy of a surveys results. Common sense and
good grammar are not enough
Wed, Feb 6
Deciding on the wording of your questions
Typical problems with questions
E.g. question: During your recent visit to our tourist area, how often did you make use of a tourist
Responses: Never, a few times, often, always
HTR 741 April 4th 2013
- How do I know that a hotel is in the right location?
- Using Analogs to compare a place to another
- Can predict sales and occupancy
- Take past experiences at different times of different places and apply the comparable pa
Mon, Jan 21
Ever heard of OPM? Other peoples money?
Reason 5: Change is accelerating
This is a prediction from Professor Michael hunter: theres only one business certainty left. Only
one thing is absolutely for sure. There will always be change and uncert
HTR Feb 13th
How do you get your respondents cooperation?
Its all about first impression. How does impression get formed?
First impression is everything. How you dress and how you appear will have a lot to do with it, your
actions and your mannerisms, our
Universities emphasis is usually on:
a) What is?
b) What to do
c) How to do things = skills
A&b = substance
How to enjoy a course
1. Understand what education is
2. Find learning long lasting procedures valuable
3. Start creatively applying t