CHAPTER 15: PRICING THE MERCHANDISE
The growing intensity of retail competition due to the emergence of new competitors, formats,
and technologies, as well as shifts in consumer preferences is forcing retailers to devote more
attention to long term strategic planning.
The retail s
Chapter 7- International Retailing: Canadian Issues
American Retailers Come to Canada
Faced with an overcrowded domestic market, a large (and growing) number of American
retailers looked northward to augment their brands.
Ex- Hudsons Bay Company, Canada
Retailing is the set of business activities that add value to the products and services sold to consumers
for their personal or family use. Not all retailing is done in stores (internet or catalogue are also retailing).
Retailer is a business th
CHAPTER 12: MAKING MARKET VISITS AND NEGOTIATING WITH VENDORS
CHAPTER 16: PROMOTING THE MERCHANDISE
CHAPTER 14: MAKING THE PURCHASE
Trends in the retail industry
Growing diversity or retail formats consumers can now purchase the same merchandise from a wide
variety of retailers. Some grocery stores are adding pharmacies as well as clothing and home decor
products to expand t