Chapter 14: Methods of Persuasion
Credibility: The audiences perception of whether a speaker is qualified to speak on a
given topic. The two major factors influencing a speakers credibility are competence
(how an audience regards a sp
NOTES ON "BE PREPARED TO SPEAK"
He starts audience analysis right at beginning:
! size of audience
! make-up of audience
! i.e., he wants details
even room and set-up
NOTE: be yourself don't try to emulate someone else
Brainstorming: get all y
Part 1 of 6
What Are Phobias?
A phobia is an excessive and irrational fear reaction. If you
have a phobia, you may experience a deep sense of dread or
panic when you encounter the source of your fear. The fear
can be of a certain place, situation, or obje
Chapter 2: The First Speech
Nervousness is Normal
Surveys show that 75 percent of experienced speakers have stage freight before taking
the floor. It is perfectly normaleven desirableto be nervous at the start of a speech.
Your body is responding as it w
Chapter 10: Delivery
What is Good Delivery?
Nonverbal communication: Communication based on a persons use of voice and
body, rather than on the use of words.
When you plan your first speech (or your second or third), you should concentrate on
Chapter 8: Outlining the Speech
The Preparation Outline
Preparation outline: A detailed outline developed during the process of speech
preparation that includes the title, specific purpose, central idea, introduction, main
points, sub-points, connective,
Chapter 1: Speaking in Public
The Power of Public Speaking
One who forms a judgment on any point but cannot explain it clearly might as well
never have thought on the subject. Public speaking, as its name implies, is a way of
making your ideas publicof sh
Chapter 11: Using Visual Aids
Advantages of Visual Aids
The advantages of visual aids are: clarity, interest, and retention (visual images stay with
us longer than verbal ones).
Advantages and Disadvantages of PowerPoint
A survey of 300 professional spe
Chapter 5: Gathering materials
Catalogue: A listing of all the books, periodicals, and other resources owned by a library.
Call number: A number used in libraries to classify books and periodicals and to
indicate where they can be found on the
Chapter 13: Speaking to Persuade
The Challenge of Persuasive Speaking
Persuasion: The process of creating, reinforcing, or changing peoples beliefs or
actions. When you speak to persuade, you act as an advocate. Your job is to get
listeners to agree with
Chapter 4: Selecting a Topic and a Purpose
Choosing a Topic
Choosing a topic (the subject of a speech) is a critical element in speechmaking.
Usually the audience, the occasion, and the speakers qualifications determine the topic.
If you are having troubl
Chapter 15: Speaking in Small Groups
What is a Small Group?
Small group: A collection of three to twelve people who assemble for a specific
Problem-solving small group: A small group formed to solve a problem.
Leadership in Small Groups
Chapter 7: Structuring the Speech
Strategic organization: Putting a speech together in a particular way to achieve a
particular result with a particular audience.
The main points are the central features of your speech. You shou
Chapter 3: Analyzing the Audience
Good public-speakers are audience-centered. They know the primary purpose of
speechmaking is not to browbeat the audience or to blow off steam. Rather, it is to gain
a desired from listeners.
To be au