Monday, March 14, 2016
FSN 400 Week 8!
- Case Study 2!
next study includes a works cited!
castle bridge is a fake brand!
the CEO of this fictional company wants to push production off shore!
what kind of impact will it have on their bottom l
Thursday, March 31, 2016
FSN 400 Week 10
- In the 2010 edition Cultures and organization, a sixth dimension has been added,
based on Michael Minks analysis of the World values Survey data for 93 countries.
This new dimension is called Indulgence v
Monday, April 11, 2016
FSN 400 Week 12!
- Likes Names !
- Key concepts!
Modes of entry into international markets!
- Licensing- when one company sells their brand to others (Disney)!
- Franchising - a brand has stores and each individual store i
Monday, March 21, 2016
FSN 400 Week 9
In How Does the Global Retailer Localize Its Format?, it is stated that
Carrefour was not able to satisfy Japanese consumers who expected a
wider selection of European products. In regards to prod
Monday, April 4, 2016
FSN 400 Week 11
- Hugo Boss article
Men think that Hugo boss is high end and masculine
Hugo boss. You do not think of the diffused labels are not always recognized
How do we take this brand association with me and