Aesthetic - Philosophical notions about the perception of beauty and ugliness
Appropriation: Taking a unique visual language or style and subverting it or using it for the purpose
disseminating your own message
Audience Authorship Binary oppo
How instagram is curated and how people choose images to represent their personal brand
Dont want to post more than 2 or 3 times a day
You have to show that you have more to do in you
Images are factors in the power relations between peoples and individuals and institutions
We see the medium in which an image is presented to us (screen, print), and the
context in which we are viewing it
Our social world is increasingly organized around
Reproduction - In Marxist theory, its the ways that cultural practices and their forms of expression reproduce the
ideologies and interests of the ruling class
Zoetrope - Spinny thing with a source of light inside a drum, and images on the inside wall of
Negotiating our social relationships and meanings
Looking and wilfully not looking at something both have meaning within the economy of looking
An image can mean different things to different people
The First Murder by Arthur Filler (aka Weegee for the sp
Find a patner, pick an image or set of images to work with next week. They can come
from the world of advertising, fashion media, art world, but not user generated on
Net week Print or bring images on a USB
Bring drawing materials
How is it t
Interpellation: you are recognizing yourself as among a class or group of people for whom the images
message is intended
The idea that when you view something you view it as a part of a social class
Marcel-Duchamps toilet in the museum proves the importan
Monday, March 14, 2016
FSN 400 Week 8!
- Case Study 2!
next study includes a works cited!
castle bridge is a fake brand!
the CEO of this fictional company wants to push production off shore!
what kind of impact will it have on their bottom l
Thursday, March 31, 2016
FSN 400 Week 10
- In the 2010 edition Cultures and organization, a sixth dimension has been added,
based on Michael Minks analysis of the World values Survey data for 93 countries.
This new dimension is called Indulgence v
Monday, April 11, 2016
FSN 400 Week 12!
- Likes Names !
- Key concepts!
Modes of entry into international markets!
- Licensing- when one company sells their brand to others (Disney)!
- Franchising - a brand has stores and each individual store i
Monday, March 21, 2016
FSN 400 Week 9
In How Does the Global Retailer Localize Its Format?, it is stated that
Carrefour was not able to satisfy Japanese consumers who expected a
wider selection of European products. In regards to prod
Monday, April 4, 2016
FSN 400 Week 11
- Hugo Boss article
Men think that Hugo boss is high end and masculine
Hugo boss. You do not think of the diffused labels are not always recognized
How do we take this brand association with me and
Fashion Concepts and Theory - FSN 223
Fashion is a dynamic and complex system - business side, creative side.
Fashion is a language - how does it speak to us?
Silhouette, cut, colour, construction.
300 billion dollar business
1. Think critically
FSN 101 - 011
STAPLE - Short
FILAMENT - Long
MONOFILAMENT - One
MULTIFILAMENT - Multiple
Grouping of yarns - Tow
Use the right fibre.
Teddy Bear - Cotton
Ski Jacket - Nylon
Shingles and scales on fibres will repel water.
FSN 123 - 011
1. Your corsets use inspiration from both modern and vintage design. Do you have a background in
costume? Have you ever been a part of a costume or theatre production?
2. Would you consider an education in fashion a
Detecting the Fibre: The Art and Science of Fibre Identification
AATCC Review December 2007
1. Write the reference for this article in APA or MLA format. (1)
Thiry, M. (2007, November 20). Detecting the Fibre: The Art and S
Head Over Heels in Love with