Chapter 1 The Revolution Is Just Beginning
1) The term e-business refers to the digital enabling of transactions and processes involving an exchange of
value across organizational boundaries.
2) Price discovery refers to the ability
Homework of ITM 4278
Chapter 6 E-commerce Marketing and Advertising Concepts
1) Research has found that of all the standard formats of display ads, leaderboard ads are the most effective at
getting and holding a user's attention.
2) Social me
Which of the following statements is not true?
No one academic perspective dominates research about e-commerce.
Economists take a purely technical approach to e-commerce.
There are two primary approaches to e-commerce: behavioral and
1. What is different about the analytics demonstrated in this video and the analysis a company can
derive itself from its own Facebook data?
It's a new brand platform that most companies can try to use to understand and measure their
social media pages. T