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1. Which of the following is not one of the central questions in evaluating a companys business prospects?
B) What are the key product or service attributes demanded by consumers?
1. A company's strategy concerns
a. Managements action plan for running the business and conducting operationsits
commitment to pursue a particular set of actions in growing the business
2. The essence of a broad differentiation strategy is to
Final Exam Study Guide
MIS 2101 Spring 2014
General: Things You Should Remember!
Strategies for presenting a Business Case: Faith, Fear, Fact. (Example: A Fear based argument
argues for implementing a system based on the threat of competitors gaining adv
Database: organized collection of logically related data
Data: stored representations of meaningful objects and events
o + Structured: numbers, text, dates
o + Unstructured: images, video, documents
Information: data processed to increase knowle