MKTG 3401 EXAM 3 SWEETY LAW
1. How companies develop and manage products and brands.
a. Product line- A group of products that are closely related because they function in a
similar manner, are sold to the same customer groups, are marketed thro
MKTG 3401 EXAM 2 SWEETY LAW
1. Difference between consumer and business customer (consumer market and
a. Consumer Market- All the individuals and households that buy or acquire goods and
services for personal consumption.
Pinterest does not have some sort of secret to their success other than they let their
users decide just about everything that is put up. Their marketing success is the freedom for
their users to do whatever they want. Pinterest is sprea