MKTG 3401 EXAM 3 SWEETY LAW
1. How companies develop and manage products and brands.
a. Product line- A group of products that are closely related because they function in a
similar manner, are sold to the same customer groups, are marketed thro
Digital Marketing Person needed for PN JONE and Vastrade
Familiar with the areas SEO, SEM, SMM, Affiliate Marketing, Website Design and
Development (Bootstrap, HTML, CSS, JS, jQuery, MySQL, PHP), Analytics, Content Writing and
a marketing channel (or distribution channel) is a set of interdependent organizations that help make a
product or service available for use or consumption by the consumer or business user.
Each layer of marketing intermediaries that performs s
A companys total promotion mixalso called its marketing communications mix-consists of the specific
blend of advertising, public relations, personal selling, sales promotion, and direct marketing tools that the
company uses to engage consumers,
Many institutionsmanufacturers, wholesalers, and retailersdo retailing. But most retailing is done by
many marketers are now embracing the concept of shopper marketing.
P&G follows a store back concept, in which all marketing ideas n
Advertising can be traced back to the very beginnings of recorded history.
An advertising objective is a specific communication task to be accomplished with a specific target audience
during a specific period of time.
After determining its adve
Which of the following is NOT an accurate description of modern marketing?
Marketing involves managing profitable customer relationships.
Marketing is building value-laden exchange relationships with customers.
Pinterest does not have some sort of secret to their success other than they let their
users decide just about everything that is put up. Their marketing success is the freedom for
their users to do whatever they want. Pinterest is sprea
MKTG 3401 EXAM 2 SWEETY LAW
1. Difference between consumer and business customer (consumer market and
a. Consumer Market- All the individuals and households that buy or acquire goods and
services for personal consumption.