JCPenney Case study
Founded by John Cash Penney in 1902, JCPenney is the American chained department
store sells mass merchandise, including apparel, home decoration, jewelry, cosmetics, and
kitchenware. It was once
Case study analysis
Founded by Andrew Mason in 2009, Groupon Inc is an e-commerce marketplace
company offers variety local discount deals for both goods and services. The group online
marketplace serves as a plat
Digital Marketing Person needed for PN JONE and Vastrade
Familiar with the areas SEO, SEM, SMM, Affiliate Marketing, Website Design and
Development (Bootstrap, HTML, CSS, JS, jQuery, MySQL, PHP), Analytics, Content Writing and
a marketing channel (or distribution channel) is a set of interdependent organizations that help make a
product or service available for use or consumption by the consumer or business user.
Each layer of marketing intermediaries that performs s
A companys total promotion mixalso called its marketing communications mix-consists of the specific
blend of advertising, public relations, personal selling, sales promotion, and direct marketing tools that the
company uses to engage consumers,
Many institutionsmanufacturers, wholesalers, and retailersdo retailing. But most retailing is done by
many marketers are now embracing the concept of shopper marketing.
P&G follows a store back concept, in which all marketing ideas n
Advertising can be traced back to the very beginnings of recorded history.
An advertising objective is a specific communication task to be accomplished with a specific target audience
during a specific period of time.
After determining its adve
Which of the following is NOT an accurate description of modern marketing?
Marketing involves managing profitable customer relationships.
Marketing is building value-laden exchange relationships with customers.
Lean production defined
Customer value defined
T he Toyota Production System
Elimination of waste
Respect for people
Lean Supply Chains
Value stream defined
Waste reduction defined
Value Stream Mapp
Enterprise Resource Planning Systems
Demand Management and Forecasting
Sales and Operations Planning
Material Requirements Planning
IN RUNNING A BUSINESS, COMPUTERS
CAN Do MORE THAN JUST WORD PROCESSING
The UPS direct approach
Definition of Inventory
Independent versus Dependent Demand
Independent and dependent demand defined
Fixed-order quantity models
A single-period inventory model
Material requirements planning (MRP) defined
Master Production Scheduling
Master production schedule (MPS defined
Available to promise defined
Where MRP Can Be Used
Material Requirements Planning
Demand for products
Bill of ma
What is business ethics?
Why ethical problems occur in business?
Sources of (un)ethical behavior in
Prescriptive and psychological approaches to
ethical decision making
Walton Book Store
Walton Bookstore must decide how many of next
years nature calendars to order. Each calendar
costs the bookstore $7.50 and sells for $10. After
January 1, all unsold calendars will be returned to
the publisher for a refund of $2.50 pe
What is Strategy
Producing a subset of an industrys products or services
Uber for Business allows employees who Uber
to bill their trips directly to their company.
Professor: Dr. Judy Ma
Customer Lifetime Value (CLV) - Why
We want to know Which customers are profitable? How profitable
Customer (person, household, company) should yield revenues that
Professor: Dr. Judy Ma
The Marketing Mix
4 Ps of Marketing
New Product Development
We want to put together the best product.
Products are bundles of attributes
What are the features of a
Jar of peanut butter?
Creating Value at a Free Sporting Event:
More Than Price?
Todd Hall, Jacksonville University
Charles Jones, University of Georgia
In an environment where intercollegiate athletic directors are increasingly dealing with pressure
to increase rev
Marketing Final Study Notes (Book/Lecture slides/notes)
CHAPTER 15: DIGITAL ANALYTICS
If X and Y are correlated, there are five potential reasons why:
X causes Y: X Y
Y causes X: YX
X causes Y and Y causes X: X,Y
Ch 7: Regression
single variable regression (regression line)
y =a+ bx
How much y changes if we change x by 1
Least squares criteria: minimize the sum of squared errors
Predicted Y = data using the regression equation
We want to build valuable relationships with customers
STP segmentation, targeting positioning
Digital marketing is focus on targeting
We need experiment so we can understand cause and effect
What outcome would we have got
History of Snickers(Mars)
Frank Mars married Ethel Mars after high
school when they decided to start their
candy business out of their kitchen.
Originally named Mar-O-Bar the Mars
family eventually changed the company
name to just M
Canadian Club Damn Right
The Business Situation and Campaign Objectives
There once was a time when quite a few men drank Canadian Club Whisky. You could find
it served in just about every bar in the country. It was the spi
Pinterest does not have some sort of secret to their success other than they let their
users decide just about everything that is put up. Their marketing success is the freedom for
their users to do whatever they want. Pinterest is sprea
MKTG 3401 EXAM 2 SWEETY LAW
1. Difference between consumer and business customer (consumer market and
a. Consumer Market- All the individuals and households that buy or acquire goods and
services for personal consumption.