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A Few Big Assignments
Many Small Assignments
Not too easy. Not too difficult.
Auditing is of quite some essence in the accountability and transaprency of firms. This course is really important as it will see a student garner all these skills.
A content audit is "an accounting of all currently published web content" and a "cornerstone of content strategy". It is a qualitative analysis of information assets on a website; that is, the assessment of content and its relationship to surrounding information assets within specified website content analysis parameters. A related term, content inventory, is a quantitative analysis of a website. It simply logs what is on a website. A content inventory will answer the question: “What is there?” and can be the start of a website review. A content audit will answer the question: “Is it any good?” Specifically, Slater states that the content audit can answer five questions: What content do we already have?; Who is making this content?; How do people find it?; How is it performing?; and Is the content current (accurate) or outdated? Performing a content audit has been called "tedious", "boring", and "intimidating, time-consuming, and chaotic".
Hours per week:
Advice for students:
A really simple course but more demanding on the practice and all manner of reading.