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ACC 401 Auditing

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    • Profile picture
    Aug 16, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Auditing is of quite some essence in the accountability and transaprency of firms. This course is really important as it will see a student garner all these skills.

    Course highlights:

    A content audit is "an accounting of all currently published web content"[1] and a "cornerstone of content strategy".[2] It is a qualitative analysis of information assets on a website; that is, the assessment of content and its relationship to surrounding information assets within specified website content analysis parameters. A related term, content inventory, is a quantitative analysis of a website. It simply logs what is on a website. A content inventory will answer the question: “What is there?” and can be the start of a website review.[3] A content audit will answer the question: “Is it any good?”[4][5] Specifically, Slater states that the content audit can answer five questions: What content do we already have?; Who is making this content?; How do people find it?; How is it performing?; and Is the content current (accurate) or outdated?[6] Performing a content audit has been called "tedious",[7] "boring",[8] and "intimidating, time-consuming, and chaotic".

    Hours per week:

    6-8 hours

    Advice for students:

    A really simple course but more demanding on the practice and all manner of reading.

    • Summer 2016
    • AINTABLIAN
    • Yes
    • Many Small Assignments A Few Big Assignments Group Projects


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