Taking Stock of Week 3 and some
key ideas from Week 4:
Buyer Behavior, Market Growth and
Corporate Culture Constraints
The Basic Idea of Buyer Behaviour
Taking stock of what we covered
A Birds Eye View of Marketing
In discussing the case, we addressed both.
Informal statements about
marketing is the process via
which a firm creates value for
its chosen customers.
value is created by meeting
Taking stock of what we did in
Marketings power in society
Marketing is the interface through which all
business transactions take place.
As such, marketing is the dominant influence
in any exchange occasion generally, and any
Introduction to Contemporary
Dr. Sourav Ray
What do Marketers do?
How do they contribute to the society?
What will you do as a Marketer?
Dr. Ray, M600, DSB, McMaster Univ., Jan 2016