Introduction to Marketing for Social Science Students
SOC SCI 2MR3

Winter 2014
SOC Sci 2MR3 TEAM PROJECT GUIDELINES 2015
30% of Final Grade (Written Report plus Verbal Presentation)
PURPOSE OF THE TEAM PROJECT: To illustrate your understanding of basic marketing principles through the
analysis of a new product/service idea that stud
Introduction to Marketing for Social Science Students
SOC SCI 2MR3

Winter 2014
Soc Sci 2MR3 Final Exam Review
Chapters 1, 2, 3, 14, 4, 6, 7, 8, Ethics chapter will be on the final exam.
Exam consists of 75 multiple choice and worth 30% of final mark, 2 hours.
Emphasis will be place on the chapters after midterm (4, 6, 7, 8, ethics),
Entrepreneurial Training for Social Science Students
SOC SCI 2EN3

Winter 2014
Formula sheet
Breakeven point (units) =
Total fixed costs
(Price/unit variable cost/unit)
ROI = Operating income
Total assets
Operating profit margin =
Current ratio =
OI
Sales
Current assets
should be around 2:1, for some industry, 1.5 or 1 is acceptable
Mike Todman Makes a splash at Whirlpool
Student
Instructor
Course
Date
1. In what way is Michael A. Todman exercising leadership?
Leader has been somebody who was having capability of inspiring as well as stimulating
others for attaining their worthwhile
SocSci 2J03, Lecture Notes
ChiSquare Tests; Chapter 15
ChiSquare Tests
Chapter
15
ChiSquare Tests for
GoodnessofFit
ChiSquare Test for Independence
(Using Contingency Tables)
Learning Objectives
Form and interpret the chisquare statistic used to t
SocSci 2J03, Lecture Notes
Continuous Distributions; Chapter 7
Chapter
7
Continuous Distributions
Describing a Continuous Distribution
Uniform Continuous Distribution
Normal Distribution
Standard Normal Distribution
Normal Approximation to the Binomial
Ex
SocSci 2J03, Lecture Notes
Probability 1; Chapter 5A
Chapter
Probability
5
Experiments
Random Variables
Rules of Probability
Complement, Union,
Intersection
Why Study Probability?
We want to make inferences (educated guesses)
about the population of inte
SocSci 2J03, Lecture Notes
Sampling Distributions; Chapter 8A
Chapter
Sampling Distributions
and Estimation (Part 1)
8
Sampling Variation
Sampling Distributions
Sample Mean and the Central Limit
Theorem
Normal Approximation to the Binomial
Learning Object
SocSci 2J03, Lecture Notes
Probability 2; Chapter 5B
Chapter
5
Probability
Joint Probability
Marginal Probability
Conditional Probability
Independent Events
Bayesian Revision of Probabilities
Intersection
of Two Events
The intersection of events A and B i
Introduction to Marketing for Social Science Students
SOC SCI 2MR3

Winter 2014
EvicMzaster
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COURSE OUTLINE
SOC SCI 2MR3 (Winter 2015)
Introduction to Marketing for Social Science Students
Day of the Week: Mondays 7:0010:00 PM
Location: 888 106
McMaster University
Faculty of Social Sciences
Instructor: Lisa Colaprete
SocSci2J03 Lecture Notes,
Data Characteristics; Chapter 2
2
Chapter
Data Collection
Definitions
Level of Measurement
Time Series and Crosssectional Data
Sampling Concepts
Sampling Methods
Data Sources
Survey Research
Data: Singular or Plural?
Data is the
Soc Sci 2HR3 Study Notes
7 HR challenges in Canada (7):
1) Economic economic challenge such as unemployment
2) Workforce diversity, how many generations are in workforce
3) Technological trying to get ppl with the proper skills
4) Government govt has cont
Entrepreneurial Training for Social Science Students
SOC SCI 2EN3

Winter 2014
Business valuations
Chapter 16
Learning objectives
1. List reasons to buy an existing
business.
2. Describe four basic valuation
methods.
3. Calculate the value of a company
using all basic valuation methods.
Alternatives to franchising and starting
a bus
Entrepreneurial Training for Social Science Students
SOC SCI 2EN3

Winter 2014
Small business marketing, product and
distribution
Chapter 6
Agenda
Material
Approximate Time
Before we start
Discussion
5 min.
Small business
marketing
Calculate sales forecast
PowerPoint
5 min.
Calculator
10 min.
Calculator/Discussion
15 min.
Marketing
Entrepreneurial Training for Social Science Students
SOC SCI 2EN3

Winter 2014
Selecting a location
Chapter 11
Learning objectives
1.Describe the factors affecting the choice
of a bricksandmortar business location.
2.Describe the attraction and challenges
of a homebased business.
3.Understand the potential benefits of
locating a
Entrepreneurial Training for Social Science Students
SOC SCI 2EN3

Winter 2014
Startup and the need for competitive
advantage
Chapter 2
Agenda
Material
Approximate Time
Startup ideas
PowerPoint
5 min.
External analysis of the firm
PowerPoint
20 min.
Porter 5 forces model
PowerPoint
25 min.
Group work
Discussion
20 min.
Internal an
Entrepreneurial Training for Social Science Students
SOC SCI 2EN3

Winter 2014
Agenda
Material
Approximate Time
Introduction
Discussion
15 min.
Course introduction
PowerPoint
10 min.
Learning objectives
PowerPoint
5 min.
Entrepreneurial opportunities and small
businesses
PowerPoint
5 min.
Successful entrepreneur
Discussion
15 min.
E
Entrepreneurial Training for Social Science Students
SOC SCI 2EN3

Winter 2014
Operation management
Chapter 12
Learning objectives
1. Discuss the nature of the operations process for both products
and services.
2. Describe the need for management control systems.
3. Explain the key elements of total quality management (TQM)
programs
Entrepreneurial Training for Social Science Students
SOC SCI 2EN3

Winter 2014
Financial performance
Chapter 13
Learning objectives
1. Describe the purpose and content of
financial statements.
2.
Explain two alternative accounting
options.
3.
Evaluate a firms operating liquidity.
4.
Assess a firms profitability.
Learning objectives
Entrepreneurial Training for Social Science Students
SOC SCI 2EN3

Winter 2014
ARE YOU Linkedin?
Do you need a Professional Headshot taken?
Not sure how your LinkedIn Profile is shaping up?
Join McMaster Economics Society to learn tips and techniques, and
get a professional headshot for social networking that can help you
make conne
Entrepreneurial Training for Social Science Students
SOC SCI 2EN3

Winter 2014
Franchising
Chapter 4
Learning objectives
1. Describe the significance of franchising in
Canada.
2. Identify the pros and cons of franchising.
3. Discuss the process for evaluating a franchise
opportunity.
Describe the critical franchisor/franchisee
relat
Entrepreneurial Training for Social Science Students
SOC SCI 2EN3

Winter 2014
Promotional and pricing strategy
Chapter 7
Agenda
Material
Approximate Time
Promotion mix
PowerPoint
5 min.
Advertising
PowerPoint
15 min.
Sales promotion
PowerPoint/discussion
20 min.
Personal selling
PowerPoint
20 min.
Sales presentation
PowerPoint
5 mi
SOCSCI 2HR3 Chapter 1
Organizational strategies
o You would want to hire people who are working to just get
money.
o Money motivated
Differentiation, Im paying you to think. Looking at a problem and getting
the solution in a different way. Thinking off th