at a glance
Coverage and flexibility to get
your message out fast
Horizontal Posters are the heart of PATTISONs diversified product offering
located in more cities and towns from coast to coast in Canada than any oth
Read key terms from the chapter.
Business buying process.
Weve talked about consumer engagement a lot. Now were talking about business to business.
Business buyer behaviour: store buyer buying from manufacturer .
\business buying process is
Marketing 2020 Sept 19, 2016
Sustainable Marketing what message are we getting from marketers?
Dont copy and paste information.
Responsible marketers discover what consumers what, marketing is about consumer gain and extracting
value (pg. 107.) Its a mutu
MGT 2020 September 13, 2016
Tim Hortons video developing growth of a company.
Market penetration starbucks. Strategies for adding more stores with the same product.
Product development Adding an energy drink to existing starbucks
Market Development openin
We confidently believed that quality can tell everything so that we believed that
inflated advertisement would be unnecessary based on our sureness in expertise and
unique experience delivered to our customer. However, in Canada, there
1. There are 3 reasons
contribute to the community. [to make diference in her neighborhood and
community. Central place has influence on community development,
relationship building with neighbors]
She has big passion for healthy food and local food
Post Confederation Immigration
Following the establishment of federal government after Confederation in 1867,in order to
boost economy development of the new country, demands of capital,labor force,infrastructure
construction became the priority for the g
Assignment #2 Business Assessment (7%)
Interview a Small Business Owner/ Entrepreneur
For this assignment you will work in groups of 3-4 people. Your job will be to connect with a
business owner in the community and ask questions about their related busin
Since the Costa Coffee is the new entrant to the North American market,the marketing control
plays the critical role in the whole marketing process. We are going to use the Professor Philip
Kotlers ways of assessing the marketing perfor
In general, we will keep Costa Coffee existing pricing level. For the normal product,the average
would be small cup for C$2.6,medium one for C$2.9,and the large one is C$3.2. The first year,
with the goal to attract new and large amount
Assignment #1 Business Assessment (5%)
Dragons Den Business Assessment
1. Choose an episode from the link to analyze.
Name of the Episode: _Episode 4, Season 10_
Date of the Episode: _July 12th 2016_ _
From the epi
Throughout the years, Costa Coffee build brands based on an pull strategy-to attract customers
by improving our skills and training talented and passionate baristas to gain reputation.
middle,upper middle class,priv
MGT2020 Sept 15, 2016
Marketing environment actors and forces outside marketing that affect marketing managements
ability to build and maintain successful relationships with customers.
Understanding how we can best serve our customers usually begins with
MGT2020 Marketing September 8, 2016
Exams will be all multiple choice and will be based on the text.
No class on exam days.
Creating and Capturing Customer Value
The aim of marketing is to create value for customer and capture value from customers in retu
TRANSIT SHELTER ADS
at a glance
Take your message curbside
Widely distributed throughout commercial and residential areas
in markets across Canada
Eye-level, curbside displays reach motorists, transit patrons and
pedestrians alike at a low cost-per -thous
Below is the rating sheet you need to use to rate your peers in this case. If you do not submit a sheet
when the case is handed in for marking, I am assuming you felt ALL the group members did the required
work assigned to them. If this isnt
MAN 2020 (mens clothing stores= moores, gentlemans three?)
Do not start this case (form groups) till I have had a chance to go over it with you in
In groups of 3 to 4 students complete the following analysis indicating wha
TRANSIT SEVENT Y POSTERS
Drive customers to your door
70" x 21" displays typically located on the back of transit buses
Circulate all over town very high reach at a very low cost
Highly visible to motorists, transit patrons, pedestrians and cyclists
The 4 week rate per Transit Shelter is $600. As a limited-time offer, if you take a minimum of 5 Transit
Shelters I will give them to you for $200 each. So for only $1,000 I would have you on 5 locations
across Lethbridge. Production cost to make 7 Transi
TRANSIT KING POSTERS
139" x 30" posters mounted on the exterior sides of transit vehicles
Reach everyone who is out of doors in an urban environment
One of the lowest costs-per -thousand of any measured media
Can be combined with extensions
m arketlng ?l an a?en dl x
MARKETING PLAN SAMPLE FORMAT
Assess Strengths and Weaknesses of company and products. Eval
Here are the rates for our Mall Poster Advertising:
Calgary: Based on the population of 1,168,400 we recommend at least 17 Mall Posters for which the cost
would be $10,625. You can also take 33 Mall Posters for $19,800 or 50 Mall Posters for $27,500.
Marketing 2020 September 27, 2016
Consumer Markets and Consumer Buyer Behaviour
60 questions, 10 from each chapter. MyMarketingLap. Read trough the text and check the back that
highlights the key concepts. Read through those and understand those concepts.
MGT 2020 sept 22, 2016
Tide: Proctor and Gamble family. First person to use synthetic compounds rather than soap chemicals for
People develop relationships with brands.
Dominos pizza transparency story.
Focus group research.
You can have
Section 4 -Market objectives
Costa Coffee enjoys the leading force in the world coffee market based on its unprecedented
quality compared to the several competitors,the brand is reputed renowned and preferred by the
customers from all over the world more