06 May 2015
A Brighton business specialising in helping companies to meet compliance requirements has secured
85,000 from the Coast to Capital Expansion Loan Scheme to help it capitalise on a growing
Since 2012 Co
MSc Module Managing Innovation
Sample Exam paper
1-hour unseen exam, closed-book
Each section worth 50% total marks.
Attempt ALL questions in Section A.
Attempt ONE question in Section B.
Section A. Multiple-choice answers (50% total marks)
Only ONE answe
Professor Joe Tidd
A Process to Promote Innovation
Linear (wrong!) model
How innovation happens?
Real (messy!) model
How it really happens .
A Process Model
Innovation & C
FOR BHS NOW READ bring home the sausages
Forget about the latest electrolier or a nice piece of broderie anglaise. Anyone heading for
BHS now may be looking for a couple of bottles of wine or a carton of milk. The dusty
department store chain has now beco
A REPORT FORMAT SHOULD BE USED
A POSSIBLE LAYOUT/APPROACH IS SET OUT BELOW
REMEMBER TO PROVIDE CONTENTS PAGE!
To: Marketing Director
From: Research Team
SUBJECT: MARKETING AUDIT FOR XXXXXXX
INTRODUCTION OR BACKGROUND
ANALYSIS OF EXTERNAL ENV
MSc Managing Innovation Module 2016
1. Use the innovation process model to identify how it might be applied in
a specific sector or to a chosen company.
2. For each stage, identify a management tool or method which would help
to support t
Case Study Analysis
The Steps to Success
GET TO KNOW THE CASE QUICKLY
Read the case quickly get an overview
Examine the exhibits what do they tell us?
Examine the subheadings what areas are
The current situation
Creating Value from Innovation
Professor Joe Tidd
Management research confirms that innovative firms
- those that are able to use innovation to improve
their processes or to differentiate their products and
N1070 Marketing Strategy
Key questions I encourage you to consider with your team when writing/finishing
your Strategic Marketing plan
Have you summarised the key aspects of the objectives, analysis (external and internal),
The Marketing Audit
Presented by Ian Glencross
Understand environmental forces
Learn how demographic & economic factors
Identify trends in both natural and