Marketing in a Changing World:
Creating Customer Value
Previewing the Concepts
Fasten your seat belt! Youre about to begin an exciting journey toward learning about
marketing. To start you off in the right direction, w
2015 Sales Total By Quarter
Bus 150 Exam One Review
Chapters 1, 2, 3, 5, 7, 11 (textbook, slides, in-class lecture/discussions, management in the news, and inclass activities/exercises
Chapter 10 Is not on the exam
40 multiple choice, 8 short answer
BUSINESS 150 CASE
DOES THIS MILKSHAKE TASTE FUNNY?
George Stein, a college student working for Eastern Dairy during the summer, was suddenly faced
with an ethical dilemma. George had very little time to think about his choices, less than a minute.
National Income Accounting
1 / 32
Suggested Readings - Fourteenth & Fifteenth Editions
2 / 32
What is output?
How is output measured?
Circular Flow Model
Differences between GDP and GNP
Omissions from GDP an
=COM 250 - 2016 Midterm Review
60 70 multiple choice questions from Chapters 1 7 + material from Sustainable Marketing
Bubble sheets used to record your answers.
Mix of concepts from the textbook and lecture, in-class discussions
Chapter 7 Marketing Planning
How do we ensure we have a profitable long-term relationship with costumers?
Develop and maintain a strategic fit between the organizations goals and capabilities and its
changing marketing opportunities
University Of Victoria
Course Objectives and
The objective of this course is to provide each student
with an understanding