Process of developing and maintaining a strategy fit between the organizations
goals and capabilities and changing marketing opportunities.
Two characteristics of Strategic Planning:
[1. External orientation: External environme
1. Why bother to plan?
Planning is all about scanning and analysis the internal and external environment
and looking into the future to make decisions based on taking advantage of
opportunities you have found. Ultimately, you plan to meet a desired future
Marketing Plan for
Prepared for The National Trust of Australia (VIC) for Calendar 2014 by:
Tammy Chen, Jeffrey Kee, Rebecca Oung & Daniel Pallozzi
Mission & Value
and District Farmers Market for financial year
Consultants: Amy Conroy, Jess Damcevski, Bridget McDowall and Melanie Sarian
List of appendices
iii Executive summary
On December 10 1948, the UN General Assembly adopted the Universal Declaration of Human Rights. The
world having recently endured the horrors of World War 11, decided to put in place a road map to g
linkage between wk 2 and wk 11
wk 11: matrix measuring mkting performance especially financial context
we have to consider shareholder value, return . Financial status
the linkage between marketing and accounting. how? What we should concern?