Business Models &
Last Session Review
EC development - 3 waves
E-commerce vs. e-business
Bi k d
t vs. click-and-mortar
li k d
B2B, B2C, C2C, C2B
Digitizing 4P Inbound marketing
Why is it important to get found online?
Sick and tired
shop and gather
Marketing Strategy assignment 03
By SHIXIAOKE 57160517
1.1 Who were the target customers for Pocky?
1.2 How did they change and why?
Session 9 marketing channel, O2O, e-commerce, SPA etc
How did Askul avoid the
potential conflict with the
Established a directly
model send the purchsed
Tied up with loc
Kellogg company case by SHI
Kellogg company back grouand
Kellogg is the prominent player in the world of
breakfast and produces more than three out of e
very ten packets eaten in the UK.
The company manufactures and markets readyto-e
Session 07 customer, company, competitor by SHIXIAOKE 57160517
What are the key success factors of Southwest
Airlines from the pricing viewpoint?
Key factor: Low price with well service
Lowest possible fares
1. Cut price down 1/3 or 1/2 (new ma
Session 02 Marketing research:
quantitative and qualitative methods etc.
Produced by Mr.SHI Xiaoke ID:571160517
Why do we need personas?
The user centered design (UCD) is difficult/not
effective everyday use/not clearly required.
Personas help make UC
Global, srvice and social marketing
Assignment 12 case: Kotler Confronting Capitalism
by SHIXIAOKE ID 57160517
The constrain of the apply author's concept in
Generally speaking, I agree with his idea, hi
All organisms in
Group of flying foxes
ORGAN SYSTEM LEVEL
V V( x1, x2,.
V V( xi )
V 12 V( xi ,xj )
i ,j ,k
V( xi , xj , xk )
P. W. Anderson: More is different!
A B AB
To marry or not to
marry, thats a
E ( AB) E ( A) E ( B ) 0
Course No 02830170
Instructors resume/brief introduction(Within 500 words)
Fei Ren is associate professor of information systems at Guanghua School of Management.
On-Class Group Presentation Requirement
1. Choose a specific e-commerce sub-area (can be an industry).
2. Introduce this area/industrys traditional organization structure and business
model. And analyze how Internet has brought opportunities and challenge
Penetration and shielding
The ground state electron configuration is a specification of the orbital occupation of an
atom in its lowest energy state
Order of energ
Associate professor of Information Systems
Teach e-commerce, social media, business
Ph.D. of IS from Uni. of California, BS & MA from
Join GSM in 2007
Session05 Brand management
presented by shi
Why is it important for Imabari towel manufacturers to
Product life cycle:
After reach the peak 1980, at the
Consumers do not care the quality