Market environment and market analysis!
WHAT IS MARKETING!
MARKETING: The activity, set of institutions, and processes for creating, communicating,
delivering (marketing process) and exchanging offerings (goods and services) that ha
Pepsi Case Study
What is the basis of the international market opportunity for Pepsi in Russia?
Russia's economy is growing and shows potential with its 142 million consumers.
Russia has an upwardly mobile middle class with high spending habits.
- 50 marks
- 2 hours (no reading time)
- 6 questions
Case Studies: Week 7-13 (Leave week 9 out for midsem)
- Eli Lilly in India
- Levendary Caf
- Mahindra & Mahindra in South Africa
- Barrick Gold- Tanzania
International Marketing Summary
Lecture 1: Introduction to International Marketing
International marketing is the process of planning and undertaking transactions across national
borders that involve exchange. In every case, firms that have the objective
LECTURE ONE: INTRODUCTION- CONSUMER BEHAVIOUR
What is consumer behaviour?
The acquisition, consumption and disposition of goods, services, time and ideas by (human) decision
making units (overtime)
Ginger Hotels: Case Study
Roots Corporation Limited develops and operates a fast-expanding chain of economy hotels across
India under the Ginger brand. There is currently a lack of competition in the branded economy hotels
segment and Ginger is the only b
50 total marks:
- 25 multiple choice
- 25 shorts answers (15 online tax/10 sustainability)
International Taxation L7
Introduction to Tax
Taxes paid to government are most of the significant costs
INTERNATIONAL ACCOUNTING: MIDSEM EXAM (LECTURES 1-6)
LECTURE 1: INTRODUCTION
WHAT IS ACCOUNTING?
"the art of recording, classifying, and summarizing in a significant manner and in terms of money,
transactions and events which are, in part at least, of fin
1.0 International Marketing 24220 Marketing
Mortein in FijiExecutive Summary
This marketing proposal examines all of the important aspects to be considered and addressed for an
export opportunity for Mortein in Fiji.