When the fin syn rules were in place they had a practical effect of keeping _ from
owning _. broadcast networks, production companies
You learned a ton about television in this section true
Whats the status of indecency on television today the FCC has bec
Who wrote it?
Mildred and Patty Hill
When was it first published?
The tune was first published in 1893 in the book Song Stories for the
When should it have entered the public domain?
When will it actually
The Greatest Movie Ever Sold
1. Co-promotion and brand partners. Explain.
a. Co promotion is what takes a regular movie and turns it into a
blockbuster movie. They donate a bunch of money to these movies in
order to incorporate their business within the m
TV Production Notes
1. Why is it stressful to be a (broadcast) network executive during PILOT
a. A production company doesnt make money during this season. They
dont start making money until the reruns, because youre not using
money to produce it
1. Explain what the vicious circle of clutter is, and why its a problem for
a. The vicious circle of clutter is when consumers are constantly craving
more and improved ways of advertising, or who become immune to
Advertising in a Postmodern Age
1. Explain what the vicious circle of clutter is, and why its a
problem for advertisers.
a. The vicious circle of clutter is when consumers are
constantly craving more and improved ways of advertising
Advertising in a Post modern Age:
o A focus group is a form of qualitative research in which a
group of people are asked about their perceptions, opinions,
beliefs, and attitudes towards a product, service, concept,
advertisement, idea, or p
Adapt or Die Notes
Industry Revenues in
o 1999- $13 Billion
o 2008- $8 billion
o Projected 2018- $46 billion
o Universal group- 32 percent
o Sony music- 25 percent
o Emi split at 10 percent
Describe: For its episode The Fact of the Matter, Radiolab included a piece titled
Yellow Rain, which was about.
Analyze: By the end of this piece, youll see that Yellow Rain as a story is ultimately
presented in two contrasting frames. Note:
After "The Persuaders" discusses the challenges of
advertising, it proceeds to explore this theme:
How advertising methods have been applied to political
Which of the following arguments/themes do we see in this
Using the psycholog
Margaret Mitchell was born in 1900.
She wrote Gone with the Wind in 1936.
She died in 1949.
Assuming no further changes are made to our copyright
laws (ha!), her novel fall into the public domain in _ .
LucasFilm (recently sold to Disney), owns the r
Mass and Other Forms
This chapter will prepare students to:
recognize the elements of the communication process
understand the different types of communication settings
identify the function of gatekeepers
describe how the Inter
Comm 233 Notes: Copyright
What is encompassed within intellectual property?
o The U.S Constitution ascribes property rights to your intellectual
o Patents- includes designs for things that work, chemical compounds,
o Trademark- prot
1. who outed Allen Smithee
- Tony Kaye
2. if you want to explain _, you have to talk about production,
distribution and exhibition
3. The social scientific research method used most heavily in the film industry is
- focus groups
COMM 233 - ONLINE
Mass Communication in Modern Society
Section # 16086
Instructor: John Hart
(949) 800-6898 (Voice Mail)
Online office hours: Wed (11-1PM Subject to change)
Mass Media in Society
Test #2 Review 12th Ed
The test consists of a combination of 50 multiplechoice and truefalse questions.
Each one is worth 2 points for a total of 100 points.
Know and understand the following terms, definitions, and concepts
TV VIEWING ASSIGNMENT
Mass Media in Modern Society
1. To become familiar with all the elements included in an hour program
2. To watch how shows are structured
3. To analyze all of the programming elements that make up a su
RADIO LISTENING ASSIGNMENT
Intro to Radio-TV-Film
1. To become familiar with a successful radio stations format
2. To hear successful air personality techniques
3. To analyze all of the programming elements that make up a s
Movie Critique List
From the following list, pick one (1) title to view for the assignment. You may have to rent or look for
the film on television. Many of these titles are regularly shown on American Movie Classics (AMC),
and Turner Classic Movies (TCM)
MOVIE CRITIQUE ASSIGNMENT
Intro to Radio-TV-Film
POINTS POSSIBLE: 50
1. To view a pre-determined film and analyze its language, style, and content.
2. Watch the film to appreciate and review the directors intent on telling the story.
3. To ana
JOURNAL ARTICLES ASSIGNMENT
Mass Media in Modern Society
Purpose of assignment:
To become familiar with various print and/or magazine publications.
To become familiar with current issues in the various types of print media.
To learn more about the aspect
Brooke Gladstone says that everything that went wrong with the news business went
wrong with the music business first. What went wrong with both of these industries?
The thing that went wrong was that we used to pay for every
Based on the copyright terms. Blowing in the wind: 2072
What parts of the fair use tests are weighed more heavily:
impact & purpose of use
What happened after Janet Jacksons wardrobe: Fcc Fining
Who generally owns the master re
What kinds of products does Spurlock's guy suggest that
might be helpful to have in putting together this
documentary and then try to get them free?
Clothing, beer, air service, restaurants
What is it called when you combine documentary/historical