THE PETRULLO CONSULTANTS, INC.
9817 COUNTRYSHIRE PLACE
ST. LOUIS, MO 63141
PROJECT # 068-04-06-1
SPORTFLEX FOCUS GROUPS
Salt Lake City, Utah
Product X Television
Background and Objectives
Company X launched Arthritis product Y in early 2008. Research is desired on the
television advertising to ensure it is clear and compelling.
Specific objectives include determ
Power Buying Indices
Marketing Directors and Sales Managers use Power Buying Indices to help them
evaluate sale potential for their brands in a given market (cities) or regions within the
U.S. It also helps them determine which markets to advertise in and
Medina-4442 - Fall 2016 Exam SAMPLE Questions
A _is an intermediary that buys goods from manufacturers, stores them, and resells and ships
them_ primarily to retailers
IDEA 1: Destination of Your Choice and Photo Opp
Passengers are immediately attracted to this interactive life-size kiosk. The
kiosk features stunning world-wide destination imagery along with a
thought provoking headline that immediately attracts the att
What is IRI: information resource incorporated.
A company that provide powerful sales and shopper information mainly to CPG, healthcare
and retail companies.
Intelligence data supplied:
- Shopper and Intelligence (IRI Diary Panel Data) (create demographic
THIS IS AN EXMAPLE TEMPLTE TO DEMONSTRATE THE TYPE OF
REPORTING POSSIBLE GIVEN DATA AVAILABILITY . ALL FIGURES
SHOWN ARE FOR POSITION ONLY AND ALL REPORTING SHOWN IS FOR
TODDLER XR (Baby) WATER
IRI 4-WEEKS ENDING November 11th 2009
Mid-Term Study Guide
MKTG 442-Fall 2016
Understand and be familiar with all the lecture slides with the corresponding guest speaker
information. The lecture slides are reflective of the actual written lecture slide content along with the
Date: April 11, 2009
From: Taylor M.
Zicam Allergy Focus Groups
Janice, thank you for this request to prepare this proposal towards conducting the Zicam Allergy
Focus Groups. The memo outlines our proposed approach.
Background & Objectiv
The only sports remedy that athletes need to keep moving, keep playing
and keep scoring!
You have been exercising and playing sports for so long that you cant imagine life without
them. Its your secret to aging well and feeling grea
Refer to Page 6 on your Group Project Instructions
Company xyz intends to launch a new flu product into the market place in
2015. Prior to launch, Company xyz seeks to learn whether or not t
The following questions are based on the 2 IRI data excel sheets (Jan. 28 2012 and Dec. 28,
1. What is the % increase or decrease for Category Sales Volume between the January 28th 2012 period and
the December 28th 2011 period?