489 Developing Marketing Strategies
CASE ANALYSIS NOTES
CONCISE OUTLINE REVIEW: IMPORTANT READ CAREFULLY
The concise outline process is a central focus of Marketing 489. Both the
content and the appearance represent the preparers relative master
CALIFORNIA STATE UNIVERISITY FULLERTON
Mihaylo College of Business and Economics
MKTG 405: Advertising and Promotion Strategy
Th 4:00 to 6:45 pm (on the dates noted below)
Prerequisite: MKT 351
E-mail (best way to r
The Challenge of Chaos
An idea borrowed from the world of science has wide-reaching
implications for management
By Richard L. Daft and Robert H. Lengel
Studies of top performing small companies by both Inc. magazine and Business
Week have revealed that se
A delineation of the minimum set of basic concepts need for marketing 489 is provided below. An
understanding of these concepts is essential for case analyses and the formulation of supportable
strategies. Perform an objec
Marketing v. Communications Objectives
-Marketing: stated in marketing plan, quantifiable, accomplished in given time period, must be realistic
-Communications: Derived from marketing, narrower than marketing objective, based on par
PRODUCT LIFE CYCLE (PLC)
I. Basic Considerations - A fairly accurate model of product class and
product form movement.
a. Product/service classes tend to exhibit longer and more regular cycles
(may have a long maturity
Please read pages 107-112 of your textbook. In your own words, please define the following
terms, and giving an example, please explain how each could occur in your team project.
-Random (sampling) error
CHAPTERS 6, 8, 10, 11
Characteristics of millennials
Effects of an economic recession
American cultural values
Business significance of social media
Characteristics of tweens
Elements of demographic information: (I think) Age, Gend
> Personal selling. Personal selling is paid for, face to face communication aimed at informing and influencing the customer to increase company sales. Personal selling can be expensive, so it is better utilized when the transaction value is high, either
> Customer relationship management. In customer relationship management or CRM, businesses put customers at the center and manage every contact with them with an intent of understanding their needs, collecting relevant information and leveraging this data
> Marketing communications.
Promotion is another P in the four Ps of the marketing mix and includes all communication that informs and persuades buyers.
A promotional strategy is a plan for optimal use of all elements of promotion to illicit a particula
> "Promotional Goals".
In the process of serving their customers, marketers need to impress on them the value their products offer. This is accomplished through marketing communication. Depending on the stage of the product life cycle, however, the task
> Steps in personal selling. The sales process or the sales cycle goes through seven steps. This is true for a new sales task and the process does not have to start from the beginning each time after that. Let's now look at what each step entails. Step on
> Sales Management. Sales management refers to managing the sales force. Sales managers have five important responsibilities. We take a brief look at each of these next. Effective sales management begins with defining goals for the sales team. These shoul
It is not rare nowadays when one company buys the ownerships stakes from another company to
take control over it. In the current case, Laurier Company bought Western company and decided
to terminate 20 of Westerns employees. The
MRSC 100: Intro to Oceanography Online
Assignment #3: Water Movement (50 pts)
I. Global Ocean Currents (10 pts)
Under normal conditions, ocean currents follow very regular patterns. If you were
to drop a message in a bottle off the shore of the following
Research Process and Careers
*If you have not yet obtained your textbook, please search for the answers on a reputable
Internet sites. You must not plagiarize and you must include the sites name/address.*
1) Please read pages 2 -7 of the textbook. Please
Online Library Databases
Please choose one of the companies listed below to research.
Sign on to the libraries database page (library.fullerton.edu) and choose the Databases tab.
Access each database listed below and answer each of the questions within th
Online Survey Assignment
For this assignment, you will need to access the Qualtrics website through your school portal. If
you do not yet have an account, please create one (through Qualtrics in the school portal not
the Qualtrics website).
Topic of Surve
Management 340-Final Exam Study Guide- Individual, Group & Organizational-level topics in OB
Individual level topics
1. Whats an independent variable Influence.? Dependent variable Relies? Moderator? variable
that affects the direction and/or strength of
SPSS Assignment Sample Answer
This is similar to Question 4.
What percentage of males watch Heroes? Is there a relationship at a .05 level of
significance? If there is, please explain the relationship
70% of males watch Heroes.
Ho: There is no relationshi
Is there a difference between males and females on whether they like shows on ABC (at .05)? What is the
average liking score of males and females for shows on ABC?
Ho: There is NO difference between males and females on whether they like sho
Market Research: Exam 1
(42 multiple choice/true or false)
1) Definition of Market Research (p. 3)
2) When to use/not use research (p. 5-6)
3) Exploratory, descriptive, and causal research when to use each (p. 7-9)
4) The research process and the various
Peer Evaluation Form
Marketing Research Methods
Please provide an evaluation for every member of your group (except yourself). IF YOU WISH
TO WRITE COMMENTS, PLEASE JUST DO SO IN THE SPACE TO THE RIGHT OF THE
Your individual evaluations are confi
1) A father was speaking to his teenage daughter. You arrived very late, at 3 oclock in
the morning, and you kept me and your mother up waiting anxiously for you. I do
not want that ever to happen again.
They had been talking about the gi
Your presentation must focus on all sections. The presentation should last 30 minutes and you
must follow the presentation guidelines. I recommend that only two people present.
Required Presentation Guidelines
For all presentations to the cla
POP QUIZ 1
1. The publisher of a business magazine wants to make several major changes in the magazine's
content and format. Which of the following will enable the publisher to understand the changes
that will most likely be welcomed by its readers?
First Midterm Topics
market oriented firms: a philosophy that assumes that a sale does not depend on
an aggressive sales force but rather on a customer's decision to purchase a product;
it is synonymous with the marketing concept
THE MARKETING CONTROL PROCESS
The marketing control process serves as the
mechanism for achieving:
Strategic adaptation to environmental change.
Operational adaptation to productivity needs.
Doing the right things.
The firms comprehensive marketing program
integrates the choice of which:
Decisions and Actions