MCS*2600 Midterm Exam Review
What is Consumer Behaviour?
-The study of the processes involved when individuals or groups select, purchase,
use, or dispose of products, services, ideas, or experiences to satisfy needs and desires
1. (T/F) The Consumer Behavior Framework (CBF) represents consumer behavior theory illustrating
factors that shape consumption-related behaviors and ultimately determine the value associated with
2. (T/F) Learning, perception, memo
Chapter 3: Consumer Learning Starts Here: Perception
1. (T/F) Perception refers to a change in behavior resulting from the interaction between a person and a
2. (T/F) Comprehension refers to a consumers awareness and interpretation of
Full file at http:/testbankassistant.CH/Test-Bank-for-CB5-5th-Edition-byBabin
Chapter 2: Value and the Consumer Behavior Value Framework
1. The Consumer Behavior Framework (CBF) represents consumer behavior theory illustrating factors
PEAR Assignment #1
Scarcity is a problem that we face in our everyday life. The human race has been
battling scarcity since our existence. In the early ages, communities were built around
areas to hunt. When the animal numbers started to run low, families
MCS 2600 Review
Part A: 30 multiple choice
Part B: 3 questions each worth 10 points (30)
Number range from 1-7 scale
-numbers are called ratings to th
Chapter 3 - Consumer Behavior
Motivation as a Psychological Force
Motivation - the driving force in individuals that urge them to action
Needs - essence of the marketing concept. Marketers do not create them, they just make
consumers aware of them.
1. (T/F) An understanding of consumer behavior can translate into better public policy for government.
2. (T/F) Consumer behavior is the set of value-seeking activities that take place as people go about addressing
3. (T/F) An e
Chapter 11: Consumers in Situations
1. (T/F) Situational influences are enduring characteristics of neither a particular consumer nor a product
2. (T/F) Situational influences change the desirability of consuming things and therefore
Chapter 5: The Self
Perspectives of Self
- We buy products to highlight/hide aspects of the self
- Eastern and Western cultures see the self as an inner private self and the outer public self
- In the era of Facebook and Twitter everyone is able to share
Chapter 2: Perception
- Perception is the process by which sensations are selected, organized and interpreted
- Marketers contribute to the wild array of stimulation
- Ads, radio, billboards, packaging, media is everywhere
Chapter 3: Learning and Memory
The Learning Process
- Products as reminders of life experiences
- Products + memory = brand equity/loyalty
- Learning: A relatively permanent change in behaviour caused by experience
- Incidental learning
- Ongoing process
Chapter 6: Personality and Lifestyles
- Personality: Persons unique psychological makeup and how it consistently influences the way
a person responds to his/her environment
Personality = conflict between gratification and resp
Chapter 4: Motivation and Values
- Motivation: Process that leads people to behave as they do
- Also, the forces that drive us to buy/use products
- Goal: Consumers desired end-state
- Want: Manifestation of consumer need
Chapter 12: Decision Making I: Need Recognition and Search
1. The activities found in the decision-making process are referred to as steps because consumers
proceed through the activities in sequential fashion and always complete the process.
Chapter 11: Consumers in Situations
1. Situational influences are things that influence consumers that are independent of enduring
consumer, brand, or product characteristics.
REF: p. 228
2. Situational influen
Chapter 9: Consumer Culture
1. (T/F) Every consumption act has an absolute meaning.
2. (T/F) Culture guides consumers in deciding the appropriate actions in various consumer situations.
3. (T/F) Popular culture captures cultural trends and shap
Motivation drives people to buy and is driven by psychological tension.
All human behavior is goal orientated
Generic goals - consumers seek to satisfy a physiological and psychological needs.
Product Specific goals - outcomes that consumers s