MCS 3600 Midterm Prep
Please provide the key information for your article. This will help out
the class and yourself! The more people that contribute, the easier it is for
Article 1 - Bottoms Up!
Name: Jonathan Munyakazi
Student Identification Number: 0841050
Date: March 8th
Instructor: Dr. Teng
Drinking and driving has developed into a major societal issue; it has destroy
Negative framing 1: Bam!, Your body is now hooked up to an infusion pump.
Positive framing 1: Bam!, Youre being a role model for your kids.
Positive framing 2: Bam!, you can your money can be invested more wisely.
Hypothesis 1: A Family oriented advertise
Spent Resources: Self-Regulatory Resource
Availability Affects Impulse Buying
KATHLEEN D. VOHS
RONALD J. FABER*
climb (Federal Reserve 2003; Federal Reserve Bank of
Cleveland 1997), impulse purchasing being a hefty chunk
of spending (Bellenger, Robertso
Article #11 Dogs on the Street, Pumas on Your Feet: How cues in the environment influence
product evaluation and choice.
H1: Products are more accessible when consumers are frequently exposed to real world stimuli
with perceptual or conceptual links to th
H1: The combination of virtue and vice is perceived to have fewer calories compared to vice
alone (estimate vice, vice + virtue, vice + vice)(shown 2 meal and cheeseburger as reference)
H2: Stronger virtues are likely to result in s
Article #8 Over choice and assortment type: When and why variety backfires
Alighnable difference: one that is readily comparable between two alternatives
Alignable assortment: a set of brand variants that differ along a single, compe
Article #10 Double standard: The role of Environmental consciousness in Green Product Usage
H1: Green products are perceived as being less effective than regular products
H2: Consumers use a greater amount of green product than a regular produ
Do implicit and explicit measures have predictive validity in impulsive behaviour in a situation of
diminished cognitive or self regulatory resources.
Prior: assumes that everybody has a strong impulse to eat tempting food
Current: measures individual dif
3600 Article Summaries 7 12
Categorization Effects In Value Judgments: Averaging Bias In Evaluating Combinations of Vices and Virtues
Authors: Chernev & Gal
Consumers may perceive the combined meal not only as having fewer
Nudge Your Customers Toward Better Choices
To design effective defaults, understand which types to use when/in what
If you expect most of your customers would prefer basic product or service
configuration, use a mass default. Online retailers