Planning Negative Messages
o A direct or indirect approach:
Will it come as a shock?
Does the audience prefer a short or long message?
How important is this message to the reader?
Is it important to maintain a relationship?
Do you n
Week 7 Writing Mechanics 3
First: Introductions and Conclusions
o Every major work of writing you do beyond the paragraph has to begin somehow.
The first paragraph of most formal works of writing is called the introduction.
Introductions do a few things:
Lecture 1 Crafting Messages for Electronic Media
Electronic Media Basics
o Functions through PLATFORMS
Platforms = determines the nature of the message and how it is viewed
o Common Platforms for Business
Email, webpages, blogs, social media
Email as a
Lecture 3 Writing Mechanics II
Basic Paragraph Structure
o Topic Sentence
o Supporting Sentences
o Concluding Sentence
o Once you introduce a topic, you must describe that topic with a number of
o A strong guideline is 3-5 s
Lecture 2 Writing Mechanics I
Basic English Sentences contain the following elements:
o Subjects the person/place/thing/ in which something happens
Simple Sentences = one subject, one verb, one object (AKA independent clause)
o Pigs eat.
Week 8 Sources and Evidence
Locating Sources 1
o Begin by reading generally on your topic
o What are you looking for? A topic that has enough sources, that is interesting,
and a topic with which you can see yourself coming up with something relevant