MKTG 4150 * We aren't endorsed by this school

MKTG 4150 Consumer Behaviour

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  • Professor:
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    LeahCarter, LeahSchneider, AleemVisram, n/a, Peter Darke

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  • Average Rating (from 1 Student)

    3.0/5
    Overall Rating Breakdown
    • 1 Advice
    • 5
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    • 4
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    • 3
      100%
    • 2
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    • 1
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  • Course Difficulty

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  • Top Course Tags

    Great Intro to the Subject

    Group Projects

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    • Profile picture
    Jan 05, 2017
    | No strong feelings either way.

    Not too easy. Not too difficult.

    Course Overview:

    It's not what I would call a bird course since the midterm and exams are actually quite difficult. Most people will get B+ unless they do EXTREMELY well on the group project.

    Course highlights:

    You get a taste of consumer behaviour research methods without taking the actual market research course which is a lot more work. Course was an interesting convergence of marketing and psychology but it's not exactly a memorable course.

    Hours per week:

    0-2 hours

    Advice for students:

    Make sure you read both the powerpoints AND textbook for this class. Sometimes the Prof gets sidetracked when he talks and will not be able to cover everything necessary for the midterm/final. Easy participation marks, so have good attendance and make a few contributions every class.

    • Fall 2016
    • Peter Darke
    • Great Intro to the Subject Group Projects Participation Counts

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