Not too easy. Not too difficult.
It's not what I would call a bird course since the midterm and exams are actually quite difficult. Most people will get B+ unless they do EXTREMELY well on the group project.
You get a taste of consumer behaviour research methods without taking the actual market research course which is a lot more work. Course was an interesting convergence of marketing and psychology but it's not exactly a memorable course.
Hours per week:
Advice for students:
Make sure you read both the powerpoints AND textbook for this class. Sometimes the Prof gets sidetracked when he talks and will not be able to cover everything necessary for the midterm/final. Easy participation marks, so have good attendance and make a few contributions every class.