How Starbucks Uses Pricing Strategy for Profit Maximization
by Tucker Dawson
Last Thursday Starbucks raised their beverage prices by an average of 1% across the U.S,
a move that represented the companys first significant price increase in 18 months. I
Culture and Diversity in Business
THE IMPORTANCE OF CULTURE IN BUSINESS
culture: is often defines in terms of its dress, food, language, and arts.
Culture can refer to an entire country or ethnic group, but it can also refer to a specific socia
Why do airlines charge more for tickets
purchased last minute, whereas Broadway
theatres do the opposite?
How does a firm determine a price?
What else is include
Advertising and Public Relations
Advertising Paid, non-personal
communication through various media to
inform or persuade an audience
What are the three major advertising
Advertising objectives in relation to the stage
Retailers, Wholesalers, and Direct
What is the wheel of retailing?
Wheel of Retailing
Must decide on general merchandise
categories, product lines,
Developing and Managing Brand and
What is a brand?
Brand Name, term, sign, symbol, design,
or some combination that identifies the
products of one firm while differentiating
them from the competitions
Relationship Marketing and Customer
Relationship Management (CRM)
Barry young professionals
Buzz young gadget lovers
Jill tailored towards the female consumer
Ray budget conscious family man
Marketing Research, Decision Support
Systems, and Sales Forecasting
What have we covered so far?
What is marketing research?
Explain the steps in the marketing
research process, providing an example.
What does B2B entail?
Organizational sales and purchase of
goods and services to support production
of other products, to facilitate daily
company operations, or for resale
How do buye