3 October 2012
CHAPTER 7: PROMOTIONAL AND PRICING
Promotion consists of marketing communications that inform consumers about a firms
product and persuade them to use it.
THE COMMUNICATION PROCESS IN PROMOTION
The challenge of effective communic
15 September 2012
CHAPTER 4: FRANCHISING AND BUYOUTS
Franchising a marketing system revolving around a two-party legal agreement,
whereby the franchisee conducts business according to terms specified by the franchisor.
Franchisee is an entrepreneur whose
CHAPTER 3: FAMILY ENTERPRISE
Family Business a company that has two or more members of the same family own or
operate together or in succession. Ownership passes through one generation of the family,
to the next.
FAMILY AND BUSINESS OVERLAP
CHAPTER 1: ENTREPRENUERS
Entrepreneurial Opportunity economically attractive and timely opportunity that
creates value; the true opportunity exists only for entrepreneurs who have:
o Resources; and
ENTREPRENEURSHIP AND SMALL BUSI
Friday, September 28, 12
CHAPTER 8: GLOBAL MARKETING
In many industries, innovation is essential to competitiveness, giving a small company
an advantage over its large-firm counterparts.
Small businesses that invest heavily in research and development of
22 September 2012
CHAPTER 2: START-UP AND THE NEED FOR COMPETITIVE
Start-up creating a new business from scratch
Buyout purchasing an existing business
THE START-UP: CREATING A NEW BUSINESS
There are several reasons for starting a new business
22 September 2012
CHAPTER 5: DEVELOPING AN EFFECTIVE BUSINESS
WHAT IS A BUSINESS PLAN?
A start-up business plan is a written document of a set of business goals, the reasons
they are believed attainable, and the plan for reaching those goals.
14 September 2012
CHAPTER 10: FORM OF ORGANIZATION AND LEGAL
FORMS OF ORGANIZATION
1. The Soles Proprietorship Option - is a business owned by one person. The business
owner receives all the profits, but is also subject to unlimited liability.
2 October 2012
CHAPTER 6: SMALL BUSINESS MARKETING,
PRODUCT, AND DISTRIBUTION STRATEGIES
Small Business Marketing consists of those business activities that identify a target
market; determine that markets potential; and prepare, communicate, and deliver