COMN Lecture 6
Media form can be something that challenges or does not challenge social practice.
Media is commercial for the most part. Produce media that will make you money tickets,
Who do the media serve?
Producing Content (Grossberg et al Ch.3)
This chapter focuses on the levels of analysis of media. This chapters summary is
as stated in the intro of the chapter is as follows (pg. 65);7
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Nov 26 lecture
Media, democracy and public sphere is crucial in communications
o Without media you would not have democracy
The media plays a big role in democracy
o You can look at the technology
o The content is less important to the media
COMN Studies Lecture 5
How do audiences play a role in mass media?
Ex. Jerry Springer
Audiences play a role in encoding and decoding
Audiences are something that receives media messages
Effect theories and how they work
Recall: direct effect